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21 " WE ALL HAVE ideas. Ideas are immortal. They last forever. What doesn’t last forever is inspiration. Inspiration is like fresh fruit or milk: It has an expiration date. "
― Jason Fried , Rework
22 " If you constantly fret about timing things perfectly, they'll never happen. "
23 " Culture is action, not words. "
24 " Policies are organizational scar tissue. They are codified overreactions to situations that are unlikely to happen again. They are collective punishment for the misdeeds of an individual. This is how bureaucracies are born. No one sets out to create a bureaucracy. They sneak up on companies slowly. They are created one policy—one scar—at a time. So don’t scar on the first cut. Don’t create a policy because one person did something wrong once. Policies are only meant for situations that come up over and over again. "
25 " People automatically associate quitting with failure, but sometimes that's exactly what you should do. If you already spent too much time on something that wasn't worth it, walk away. You can't get that time back. The worst thing you can do now is waste even more time. "
26 " Delegators love to pull people into meetings, too. In fact, meetings are a delegator’s best friend. That’s where he gets to seem important. Meanwhile, everyone else who attends is pulled away from getting real work done. "
27 " No time is no excuse "
28 " How long someone’s been doing it is overrated. What matters is how well they’ve been doing it. "
29 " Don’t make up problems you don’t have yet. It’s not a problem until it’s a real problem. Most of the things you worry about never happen anyway. "
30 " Pass on hiring people you don't need, even if you think that person's a great catch. "
31 " Limited resources force you to make do with what you've got. There's no room for waste. And that forces you to be creative. "
32 " Teach and you'll form a bond you just don't get from traditional marketing tactics. Buying people's attention with a magazine or online banner ad is one thing. Earning their loyalty by teaching them forms a whole different connection. They'll trust you more. They'll respect you more. Even if they don't use your product, they can still be your fans. "
33 " Workaholics aren’t heroes. They don’t save the day, they just use it up. The real hero is already home because she figured out a faster way to get things done. "
34 " If no one’s upset by what you’re saying, you’re probably not pushing hard enough. (And you’re probably boring, too.) "
35 " Whenever you can, swap “Let’s think about it” for “Let’s decide on it.” Commit to making decisions. Don’t wait for the perfect solution. Decide and move forward. "
36 " Failure is not a pre-requisite for success. Already successful entrepreneurs are far more likely to succeed again than who failed "
37 " When you build an audience, you don’t have to buy people’s attention—they give it to you. This is a huge advantage. So build an audience. Speak, write, blog, tweet, make videos—whatever. Share information that’s valuable and you’ll slowly but surely build a loyal audience. "
38 " All companies have customers. Lucky companies have fans. But the most fortunate companies have audiences. "
39 " A business without a path to profit isn't a business, it's a hobby. "
40 " Ever find yourself working on something without knowing exactly why? Someone just told you to do it. It's pretty common, actually. That's why it's important to ask why you're working on _____. What is this for? Who benefits? What's the motivation behind it? Knowing the answers to these questions will help you better understand the work itself. "