Home > Work > Rework
101 " Не слід соромитися того факту, що ваш продукт або послуга роблять менше. Підкреслюйте це. Пишайтеся цим. Продавайте це так само агресивно, як конкуренти продають свої довгі списки функцій. "
― Jason Fried , Rework
102 " How should you keep track of what customers want? Don’t. Listen, but then forget what people said. Seriously. There’s no need for a spreadsheet, database, or filing system. The requests that really matter are the ones you’ll hear over and over. After a while, you won’t be able to forget them. Your customers will be your memory. They’ll keep reminding you. They’ll show you which things you truly need to worry about. "
103 " It makes no sense to tell everyone to look at you if you’re not ready to be looked at yet. "
104 " Write to be read, don't write just to write. "
105 " Not only is this workaholism unnecessary, it’s stupid. Working more doesn’t mean you care more or get more done. It just means you work more. Workaholics wind up creating more problems than they solve. First off, working like that just isn’t sustainable over time. When the burnout crash comes—and it will—it’ll hit that much harder. "
106 " Share information that’s valuable and you’ll slowly but surely build a loyal audience. Then when you need to get the word out, the right people will already be listening. "
107 " As a business owner, you should share everything you know too. This is anathema to most in the business world. Businesses are usually paranoid and secretive. They think they have proprietary this and competitive advantage that. Maybe a rare few do, but most don’t. And those that don’t should stop acting like those that do. "
108 " Si hubiera hecho caso a mis clientes, les habría proporcionado un caballo más rápido. HENRY FORD "
109 " hire slowly. It’s the only way to avoid winding up at a cocktail party of strangers. "
110 " This real world sounds like an awfully depressing place to live. It’s a place where new ideas, unfamiliar approaches, and foreign concepts always lose. The only things that win are what people already know and do, even if those things are flawed and inefficient. "
111 " There’s no point in selling a few more sandwiches if the bread isn’t good. A few bucks isn’t going to make up for selling food we can’t be proud of. "
112 " Culture is the byproduct of consistent behavior. "
113 " Cuando estás inspirado eres capaz de hacer en veinticuatro horas el trabajo de dos semanas. La inspiración es como una máquina del tiempo. "
114 " Too much time in academia can actually do you harm. Take writing, for example. When you get out of school, you have to unlearn so much of the way they teach you to write there. Some of the misguided lessons you learn in academia: The longer a document is, the more it matters. Stiff, formal tone is better than being conversational. Using big words is impressive. You need to write a certain number of words or pages to make a point. "
115 " Do we look at Harvard or Oxford and say, “If they’d only expand and branch out and hire thousands more professors and go global and open other campuses all over the world … then they’d be great schools.” Of course not. That’s not how we measure the value of these institutions. So why is it the way we measure businesses? "
116 " There’s surprisingly little difference between a candidate with six months of experience and one with six years. The real difference comes from the individual’s dedication, personality, and intelligence. "
117 " Find a judo solution, one that delivers maximum efficiency with minimum effort. "
118 " It’s no wonder so much business writing winds up dry, wordy, and dripping with nonsense. People are just continuing the bad habits they picked up in school. It’s not just academic writing, either. There are a lot of skills that are useful in academia that aren’t worth much outside of it. "
119 " Si quieres hacer algo, tienes que hacerlo ahora. No puedes aparcarlo durante un par de meses y luego volver. Sencillamente, no te puedes permitir decir que lo harás más tarde. Más tarde ya no estarás entusiasmado. "
120 " Así que espera a que tu última gran idea se enfríe un poco. Por supuesto, no dejes de tener grandes ideas. Ni de entusiasmarte con ellas. Sencillamente no reacciones al calentón. Apúntalas y déjalas reposar unos días. Y entonces, determina cuál es su verdadera importancia con la mente más clara. "