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Rework QUOTES

Rework QUOTES

1 " What you do is what matters, not what you think or say or plan. "

― Jason Fried , Rework

2 " It's like when you're on hold and a recorded voice comes on telling you how much the company values you as a customer. Really? Then maybe you should hire some more support people so I don't have to wait thirty minutes to get help. "

― Jason Fried , Rework

3 " You're better off with a kick-ass half than a half-assed whole. "

― Jason Fried , Rework

4 " When you don’t know what you believe, everything becomes an argument. Everything is debatable. But when you stand for something, decisions are obvious. "

― Jason Fried , Rework

5 " It’s a lot harder to pull your head up and ask why. "

― Jason Fried , Rework

6 " It’s a beautiful way to put it: Leave the poetry in what you make. When something becomes too polished, it loses its soul. It seems robotic. "

― Jason Fried , Rework

7 " Think about it this way: If you had to launch your business in two weeks, what would you cut out? "

― Jason Fried , Rework

8 " The problem with abstractions (like reports and documents) is that they create illusions of agreement. A hundred people can read the same words, but in their heads, they’re imagining a hundred different things. "

― Jason Fried , Rework

9 " Ignore the real world
“That would never work in the real world.” You hear it all the time when you tell people about a fresh idea.
This real world sounds like an awfully depressing place to live. It’s a place where new ideas, unfamiliar approaches, and foreign concepts always
lose. The only things that win are what people already know and do, even if those things are flawed and inefficient.
Scratch the surface and you’ll find these “real world” inhabitants are filled with pessimism and despair. They expect fresh concepts to fail. They
assume society isn’t ready for or capable of change.
Even worse, they want to drag others down into their tomb. If you’re hopeful and ambitious, they’ll try to convince you your ideas are impossible.
They’ll say you’re wasting your time. "

― Jason Fried , Rework

10 " If you are trying to decide among a few people to fill a position hire the best writer. it doesn't matter if the person is marketer, salesperson, designer, programmer, or whatever, their writing skills will pay off. That's because being a good writer is about more than writing clear writing. Clear writing is a sign of clear thinking. great writers know how to communicate. they make things easy to understand. they can put themselves in someone else's shoes. they know what to omit. And those are qualities you want in any candidate. Writing is making a comeback all over our society... Writing is today's currency for good ideas. "

― Jason Fried , Rework

11 " Don't let yourself off the hook with excuses. "

― Jason Fried , Rework

12 " When you want something bad enough, you make the time—regardless of your other obligations. The truth is most people just don’t want it bad enough. Then they protect their ego with the excuse of time. Don’t let yourself off the hook with excuses. It’s entirely your responsibility to make your dreams come true. "

― Jason Fried , Rework

13 " It's better to have people be happy using someone else's product than disgruntled using yours. "

― Jason Fried , Rework

14 " Small is not just a stepping-stone. Small is a great destination itself "

― Jason Fried , Rework

15 " Standing for something isn’t just about writing it down. It’s about believing it and living it. "

― Jason Fried , Rework

16 " When you treat people like children, you get children’s work. "

― Jason Fried , Rework

17 " Plans let past drives the future. "

― Jason Fried , Rework

18 " Press Releases are spam "

― Jason Fried , Rework

19 " Marketing is not a department Do you have a marketing department? If not, good. If you do, don’t think these are the only people responsible for marketing. Accounting is a department. Marketing isn’t. Marketing is something everyone in your company is doing 24/7/365. Just as you cannot not communicate, you cannot not market: Every time you answer the phone, it’s marketing. Every time you send an e-mail, it’s marketing. Every time someone uses your product, it’s marketing. Every word you write on your Web site is marketing. If you build software, every error message is marketing. If you’re in the restaurant business, the after-dinner mint is marketing. If you’re in the retail business, the checkout counter is marketing. If you’re in a service business, your invoice is marketing. Recognize that all of these little things are more important than choosing which piece of swag to throw into a conference goodie bag. Marketing isn’t just a few individual events. It’s the sum total of everything you do. "

― Jason Fried , Rework

20 " When everything constantly needs approval, you create a culture of nonthinkers. "

― Jason Fried , Rework