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141 " Decide what you’re going to do this week, not this year. Figure out the next most important thing and do that. Make decisions right before you do something, not far in advance. "
― Jason Fried , Rework
142 " Your goal is to make sure your product stays right for you. You’re the one who has to believe in it most. That way, you can say, “I think you’ll love it because I love it. "
143 " When things aren’t working, the natural inclination is to throw more at the problem. More people, time, and money. All that ends up doing is making the problem bigger. The right way to go is the opposite direction: Cut back. "
144 " So let your latest grand ideas cool off for a while "
145 " A lot of companies focus on the next big thing. They latch on to what’s hot and new. They follow the latest trends and technology. That’s a fool’s path. You start focusing on fashion instead of substance. You start paying attention to things that are constantly changing instead of things that last. "
146 " You can’t paint over a bad experience with good advertising or marketing. "
147 " Don’t talk about “monetization” or being “transparent”; talk about making money and being honest. Don’t use seven words when four will do. "
148 " When you get in that flow of making decision after decision, you build momentum and boost morale. Decisions are progress. "
149 " Stop saying ASAP. We get it. It’s implied. Everyone wants things done as soon as they can be done. "
150 " If you think a competitor sucks, say so. When you do that, you’ll find that others who agree with you will rally to your side. Being the anti-______ is a great way to differentiate yourself and attract followers. For example, Dunkin’ Donuts positioned itself as the anti-Starbucks. Its ads once mocked Starbucks for using “Fritalian” terms instead of small, medium, and large. Another Dunkin’ campaign was centered on a taste test in which it beat Starbucks. There was even a site called DunkinBeatStarbucks.com where visitors could send e-cards with statements like “Friends don’t let friends drink Starbucks. "
151 " Las empresas de software no se suelen plantear escribir libros. Los grupos de música no se suelen plantear filmar el proceso de grabación de canciones. Los fabricantes de coches no se suelen plantear vender carbón. Seguro que hay algo que tú podrías vender y que aún no te has planteado. "
152 " Si lo que quieres es lanzar el «nuevo iPod» o el «sustituto de Pokemon», entonces estás muerto. Estás dejando que sea tu competencia quien determine los parámetros. No serás nunca más Apple que Apple. Ellos definen las reglas del juego. No podrás nunca ganar al que pone las reglas. Tienes que redefinir el juego, y no limitarte a hacer algo un poquito mejor. "
153 " But the most fortunate companies have audiences. An audience can be your secret weapon. "
154 " Plantéatelo así: si tuvieras que arrancar tu negocio en dos semanas, ¿qué dejarías para más tarde? Es curioso cómo una pregunta como ésta te obliga a concentrar tus energías. De pronto te das cuenta de que hay cantidad de cosas que no necesitas. Y que ahora te parece evidente lo que realmente es imprescindible. "
155 " No one knows who you are right now. And that's just fine. Being obscure is a great position to be in. Be happy you're in the shadows. "
156 " Don’t worry about “the one that got away.” It’s much worse to have people on staff who aren’t doing anything meaningful. There’s plenty of talent out there. When you do have a real need, you’ll find someone who fits well. Great has nothing to do with it. If you don’t need someone, you don’t need someone. "
157 " ¿Si lo que haces es ser como todos los demás, para qué te has metido en esto? Si te limitas a imitar a tus competidores, tu existencia no tiene sentido. Incluso si al final acabas perdiendo, es mejor caer luchando por lo que crees que limitarse a copiar a los demás. "
158 " There’s a beauty to imperfection. This is the essence of the Japanese principle of wabi-sabi. Wabi-sabi values character and uniqueness over a shiny facade. "
159 " Instead of trying to outspend, outsell, or outsponsor competitors, try to out-teach them. Teaching probably isn’t something your competitors are even thinking about. Most businesses focus on selling or servicing, but teaching never even occurs to them. "
160 " If you need to explain something, try getting real with it. Instead of describing what something looks like, draw it. Instead of explaining what something sounds like, hum it. Do everything you can to remove layers of abstraction. "