Home > Work > The Catalyst: How to Change Anyone's Mind
1 " Trying to change company culture or to get a team to go along with a tough reorganization? Rather than taking a predetermined plan and pushing it on people, catalysts do the opposite. They start by asking questions. Visiting with stakeholders, getting their perspectives, and engaging them in the planning process. "
― Jonah Berger , The Catalyst: How to Change Anyone's Mind
2 " People search for, interpret, and favor information in a way that confirms or supports their existing beliefs. "
3 " Few people attain great lives, in large part because it is just so easy to settle for a good life.”11 "
4 " Push them too hard and they’ll snap. Tell them what to do and they’re unlikely to listen. "
5 " Over the course of the national [truth] campaign, teen smoking rates dropped by 75 percent. Teens were less likely to start smoking, and those who already smoked were less likely to continue. The program prevented more than 450,000 youths from smoking in the first four years alone and saved tens of billions of dollars in health care costs. "
6 " Isaac Newton famously noted that an object in motion tends to stay in motion, while an object at rest tends to stay at rest. Sir Isaac focused on physical objects—planets, pendulums, and the like—but the same concepts can be applied to the social world. Just like moons and comets, people and organizations are guided by conservation of momentum. Inertia. They tend to do what they’ve always done. "
