Scott Galloway QUOTES

121 " Cash is great for survival purposes, but the real gangster move is to be capital light, that is, to have a variable cost structure. Uber is the paradigm of this new model. The "

― Scott Galloway , Post Corona: From Crisis to Opportunity

122 " For decades, big-city mayors and planning officials have been calling for more bike lanes, pedestrian access, and fewer cars. And for decades, traffic, air pollution, and accidents congested our streets and skies. Then, in weeks, cyclists took over the road, outdoor dining tables sprouted, and skies cleared. "

― Scott Galloway , Post Corona: From Crisis to Opportunity

123 " The Cupertino firm is investing $6 billion in original, vertical content on Apple TV+, seizing the luxury positioning from HBO. "

― Scott Galloway , Post Corona: From Crisis to Opportunity

124 " lust for Apple-branded goods has given the company its "

― Scott Galloway , The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google

125 " El nuevo marketing es la orientación conductual. Y funciona: no hay nada que pueda predecir tus futuras compras mejor que tu actividad actual. Si estoy en el sitio web de Tiffany, he estado mirando anillos de compromiso y he programado una cita para comprar dicho anillo en una determinada tienda, probablemente signifique que estoy a punto de casarme. Si me paso mucho tiempo en el sitio de Audi configurando un A4, entonces estoy en busca de un sedán de lujo de cuatro puertas de unos treinta o cuarenta mil dólares. "

― Scott Galloway , The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google

126 " If Tivo marks the beginning of the shift from the Brand Age to the Product Age, the summer of 2020 saw the Brand Age’s end. The killing of George Floyd and subsequent protests briefly displaced the pandemic in the front and center of our national consciousness, making obvious the passing of the Brand Age into history. Seemingly every brand company did what they always do when America’s sins are pulled out from the back of the closet where we try to keep them hidden: they called up their agencies and posted inspiring words, arresting images, and black rectangles. Message: We care. Only this time, it didn’t resonate. Their brand magic fizzled. First on social media, then tumbling from there onto newspapers and evening news, activists and customers started using the tools of the new age to compare these companies’ carefully crafted brand messages with the reality of their operations. “This you?” became the Twitter meme that exposed the brand wizards. Companies who posted about their “support” for black empowerment were called out when their own websites revealed the music did not match the words. The NFL claimed it celebrates protest, and the internet tweeted back, “This you?” under a picture of Colin Kaepernick kneeling. L’Oréal posted that “speaking out is worth it” and got clapped back with stories about dropping a model just three years earlier for speaking out against racism. The performative wokeness across brands felt forced and hollow. Systemic racism is a serious issue, and a 30-second spot during The Masked Singer doesn’t prove you are serious about systemic racism. That’s always been true, about ads on any issue, but social media and the ease of access to data on the internet has made it much harder for companies to pretend. "

― Scott Galloway , Post Corona: From Crisis to Opportunity

127 " In terms of digital, anything you can do to save your customers time will build your NPS (Net Promoter Score) more than flowery marketing language about “these unprecedented times.” Cut to the chase, make your site as efficient as possible, save me time. "

― Scott Galloway , Post Corona: From Crisis to Opportunity

128 " Facebook gestates intent better than any promotion or advertising channel. Once in pursuit, we go to Google or Amazon to see where to get it. Thus Facebook is higher up the funnel than Google. It suggests the “what,” while Google supplies the “how” and Amazon the “when” you will have it. Historically, "

― Scott Galloway , The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google

129 " The gig economy is attractive for the same reasons that it’s exploitative. It preys on people who have not been casted into the information economy, as they didn’t have access to the requisite credentialing or can’t work a traditional job—they might be a caregiver, have a health condition, or just not speak great English. Uber preys on the disenfranchised, and offers subminimum wage work that is flexible and has few start-up costs. Is this a failure of character and code on the part of Uber management and their board, or an indictment on our society, which has allowed these cohorts of vulnerability to form in the millions? The answer is yes. "

― Scott Galloway , Post Corona: From Crisis to Opportunity

130 " All of the other stuff—autonomous vehicles, drones—is just chaff, designed to keep customers and, even more so, employees pumped up. "

― Scott Galloway , The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google

131 " What we experience is change, not time. Aristotle observed that time does not exist without change, because what we call time is simply our measurement of the difference between “before” and “after.”1 "

― Scott Galloway , Post Corona: From Crisis to Opportunity

132 " For babies, active crying may be a way of restoring equilibrium after overstimulation. "

― Scott Galloway , The Algebra of Happiness: Finding the Equation for a Life Well Lived

133 " The high-def camera on your mobile phone is a decent diagnostic tool already, but it’s a small step to consumer-friendly diagnostic tools arriving on our doorsteps, used, and shipped back. Specialists will be consulted across town, across the country. Teladoc Health, the largest independent U.S. telemedicine service, is adding thousands of doctors to its network.6 The transition to electronic health records was a major thrust for Obamacare and may be the program’s most lasting and important legacy, as electronic records enable a dispersal of an industry ripe for disruption. "

― Scott Galloway , Post Corona: From Crisis to Opportunity

134 " as we get older we become more like ourselves, "

― Scott Galloway , The Algebra of Happiness: Finding the Equation for a Life Well Lived

135 " From the beginning of March to the middle of April, online grocery sales increased roughly 90%, while food-delivery sales melted up 50%.7 The infrastructure this shift has inspired, from warehouses to entrenched customer relationships, will survive the pandemic and change our food system. "

― Scott Galloway , Post Corona: From Crisis to Opportunity

136 " Selling is calling people who don’t want to hear from you, pretending to like them, getting treated poorly, and then calling them again. "

― Scott Galloway , The Algebra of Happiness: Finding the Equation for a Life Well Lived

137 " We now worship at the altar of innovation and youth, versus character or kindness. "

― Scott Galloway , The Algebra of Happiness: Finding the Equation for a Life Well Lived

138 " Amazon generated $89 billion in revenue in Q2 2020, greater than the annual budget of the Department of Education ($68 billion), or enough to end malaria worldwide. "

― Scott Galloway , Post Corona: From Crisis to Opportunity

139 " The trillion-dollar question is whether tech can disperse our workforce without reducing a culture of innovation and productivity. "

― Scott Galloway , Post Corona: From Crisis to Opportunity

140 " First, the pandemic’s most enduring impact will be as an accelerant. "

― Scott Galloway , Post Corona: From Crisis to Opportunity