Home > Work > Never Eat Alone: And Other Secrets to Success, One Relationship at a Time
61 " audacity was often the only thing that separated two equally talented men and their job titles. "
― Keith Ferrazzi , Never Eat Alone: And Other Secrets to Success, One Relationship at a Time
62 " I’m going into politics and plan to run for governor of Arkansas, and I’m keeping track of everyone I meet,” said Clinton. "
63 " There’s no secret behind press releases. They’re nothing more than two or three paragraphs describing what’s memorable about your story. It is that easy. "
64 " He thought of relationships as finite, like a pie that can be cut into only so many pieces. Take a piece away, and there was that much less for him. I knew, however, that relationships are more like muscles—the more you work them, the stronger they become. "
65 " The only way they can do that well is by serving their specific audience. “Listen, I’m a devoted reader of this magazine,” I’ll tell editors while mentioning a few recent articles I’ve enjoyed. “I’ve got a story for you that I know your audience will be interested in, as I’ve been thinking about it for a long time.” That’s not a line, either. Before I call journalists, I’ll spend time reading their articles, figuring out what they cover, and what kinds of stories their publications like to run. "
66 " I’ve got the inside scoop on how the gaming industry is going to revolutionize marketing. I’ve appreciated your work for a long time now; I believe you are the right person to break this story. "
67 " Create a story about your company and the ideas it embodies that readers will care about. "
68 " Authenticity—the unvarnished presentation of truth "
69 " There’s a scarcity of the authentic in our culture. “So many people are liars: "
70 " If it takes more than ten seconds to pitch your content, a television producer will assume you won’t be able to get your point of view across to an impatient audience. And a reporter might try to hustle you off the phone. Learn to be brief—in both your written and phone pitches. Brevity is cherished in the media. "
71 " Tom Peters instructs in his customary bravado to “create your own microequivalent of the Nike swoosh. "
72 " wise words of Mark McCormack in his book What They Don’t Teach You at Harvard Business School: “Creativity in business is often nothing more than making connections that everyone else has almost thought of. You don’t have to reinvent the wheel, just attach it to a new wagon. "
73 " Take a deep and boundless curiosity about things outside your own profession and comfort zone. "
74 " Connecting your story with a known entity—be it a politician, celebrity, or famous businessperson—acts as a de facto slant. Bottom line: The media want recognizable faces in their pages. "
75 " Here’s another one of Ferrazzi’s shameless attempts at self-promotion. "
76 " We are the people we interact with. Our paychecks, our moods, the health of our hearts, and the size of our bellies—all of these things are determined by whom we choose to interact with and how. "
77 " As long as you’re going to think anyway, think big. —Donald Trump "
78 " was reminded of what Ralph Waldo Emerson once said: “Every man I meet is my superior in some way. In that, I learn of him.” Everyone had something to teach him. This focus on people was the reason so "
79 " Jonah Berger, who conducted an exhaustive study of “most e-mailed” links on the New York Times website and wrote a book about the results, Contagious: "
80 " Group meetings and one-on-ones using a tool like Google Hangouts, WebEx, or Skype can make you feel almost like you’re in a room together, once you get comfortable using them. "