" If it takes more than ten seconds to pitch your content, a television producer will assume you won’t be able to get your point of view across to an impatient audience. And a reporter might try to hustle you off the phone. Learn to be brief—in both your written and phone pitches. Brevity is cherished in the media. "

― Keith Ferrazzi , Never Eat Alone: And Other Secrets to Success, One Relationship at a Time