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" Use tools like Alexa and Klout that measure influence to get a rough metric for who’s dominating a particular space. Peruse Twitter for best-of lists and to see who’s most frequently retweeted, then become their most charming stalker. Connect to them in social media, listen to what they’re saying, and over time, weigh in. Once you know what would truly interest them, upgrade communications with a value-added email ping. Don’t worry if you don’t get a response; in a month, send another. Watch for opportunities to meet these people in person at conferences, book signings, and other events. "
― Keith Ferrazzi , Never Eat Alone: And Other Secrets to Success, One Relationship at a Time
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" People you’re contacting to create a new relationship need to see or hear your name in at least three modes of communication—by, say, an e-mail, a phone call, and a face-to-face encounter—before there is substantive recognition. • Once you have gained some early recognition, you need to nurture a developing relationship with a phone call or e-mail at least once a month. • If you want to transform a contact into a friend, you need a minimum of two face-to-face meetings out of the office. • Maintaining a secondary relationship requires two to three pings a year. • Social media pings (status updates, retweets, comments, etc.) are terrific for ongoing relationship maintenance, especially for the fringe of your network, but they don’t replace the need for one-to-one pinging with the people in your highest-priority network, those people connected to your current goals. "
― Keith Ferrazzi , Never Eat Alone: And Other Secrets to Success, One Relationship at a Time
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" 1. State the situation. “You go right in and hit them with how you see it in the cold light of day, without being too inflammatory or dramatic,” says Rosenberg. She made it clear to the A.M.A. that (a) having no women speakers was wrong, and (b) hiring her would be a step in the right direction. It makes sense that before you can speak persuasively—that is, before you speak from a position of passion and personal knowledge—you need to know where you stand. 2. Communicate your feelings. We downplay the influence of emotions in our day-to-day contacts, especially in the business world. We’re told that vulnerability is a bad thing and we should be wary of revealing our feelings. But as we gain comfort using “I feel” with others, our encounters take on depth and sincerity. Your emotions are a gift of respect and caring to your listeners. 3. Deliver the bottom line. This is the moment of truth when you state, with utter clarity, what it is you want. If you’re going to put your neck on the line, you’d better know why. The truth is the fastest route to a solution, but be realistic. While I knew Phil Knight of Nike wasn’t going to buy anything based on one five-minute conversation on a bus in Davos, Switzerland, I did make sure to get his e-mail and tell him that I’d like to follow up with him again sometime. Then I did so. 4. Use an open-ended question. A request that is expressed as a question—one that cannot be answered by a yes or no—is less threatening. How do you feel about this? How can we solve this problem? The issue has been raised, your feelings expressed, your desires articulated. With an open-ended suggestion or question, you invite the other person to work toward a solution with you. I didn’t insist on a specific lunch date at a specific time with Phil. I left it open and didn’t allow our first exchange to be weighted down by unnecessary obligations "
― Keith Ferrazzi , Never Eat Alone: And Other Secrets to Success, One Relationship at a Time
