Home > Author > Guy Kawasaki
1 " Let yourself be enchanted in small ways. "
― Guy Kawasaki , Enchantment: The Art of Changing Hearts, Minds, and Actions
2 " A scrupulous writer, in every sentence that he writes, will ask himself at least four questions, thus: 1. What am I trying to say? 2. What words will express it? 3. What image or idiom will make it clearer? 4. Is this image fresh enough to have an effect? "
― Guy Kawasaki , The Art of Social Media: Power Tips for Power Users
3 " While we're living, we need to get over ourselves and accept others if we want to enchant people. "
4 " Want to change the world? Upset the status quo? This takes more than run-of-the-mill relationships. You need to make people dream the same dream that you do. "
5 " A magnificent cause can overcome a prickly personality, but your ability to enchant people increases if they like you, so you should aspire to both. You’ll know that you’re likeable when you can communicate freely, casually, and comfortably with people. "
― Guy Kawasaki
6 " Successful companies are started, and made successful, by at least two, and usually more, soulmates. "
― Guy Kawasaki , The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
7 " The wisest course of action is to take your best shot with a prototype, immediately get it to market, and iterate quickly. If you wait for ideal circumstances in which you have all the information you need (which is impossible), the market will pass you by. "
8 " Doing, not learning to do, is the essence of entrepreneurship. "
9 " Go APE: Author a great book, Publish it quickly, and Entrepreneur your way to success. Self-publishing isn’t easy, but it’s fun and sometimes even lucrative. Plus, your book could change the world. "
― Guy Kawasaki , APE: Author, Publisher, Entrepreneur. How to Publish a Book
10 " A successful self-publisher must fill three roles: Author, Publisher, and Entrepreneur—or APE. "
11 " Starting your book is only the first five miles of a twenty-six-mile marathon that’s one-third of a triathlon (authoring, publishing, and entrepreneuring). "
12 " Writingis therapeutic. It helps you cope with issues that seem gargantuan at the time.The process of expressing yourself about a problem, editing your thoughts, andwriting some more can help you control issues that you face. "
13 " I have a hardcore attitude: a “self-published, ghost-written book” is wrong because the concept behind self publishing is that you have knowledge or emotions that you want to express. Whenpeople read a book—particularly a self-published one—they have the right to expect that it’s the person’s writing, not cleaned-up dictation or slapping a name on a book that someone else wrote. "
14 " • People deserve a break. The stressed and unorganized person who doesn’t have the same priorities as you may be dealing with an autistic child, abusive spouse, fading parents, or cancer. Don’t judge people until you’ve walked a mile in their shoes. Give them a break instead. "
15 " Do you know what the difference is between PR and advertising? Advertising is when you say how great you are. PR is when other people say how great you are. PR is better. "
16 " The beauty of Goodreads is that you know you’re sowing in a field where everyone, by definition and self-selection, loves to read. "
17 " If you don't toot your own horn, don't complain that there's no music. "
18 " Socialism never took root in America because the poor see themselves not as an exploited proletariat but as temporarily embarrassed millionaires. "
19 " Atribución: Conocéis bien el material. Trabajáis realmente duro. Os estáis esforzando mucho. Seguid así. Persuasión: Debéis hacerlo bien. Debéis hacerlo mejor. Refuerzo: Yo (el profesor) estoy orgulloso de vuestro trabajo. Estoy contento del progreso que habéis hecho. Estáis haciendo un trabajo excelente. El grupo de la persuasión fue el que sacó peores resultados: ¡fue el menos convencido de los tres! El grupo reforzado fue el segundo. El de la atribución –o sea, los chicos que fueron etiquetados como eruditos y trabajadores– fue el mejor. Cambiar de marcha: la cerveza Molson hizo una campaña de anuncios por televisión titulada «Soy canadiense», en la que aparecía un joven canadiense vestido con camisa de algodón y vaqueros hablando de las excelencias de vivir en Canadá –lo típico: el hockey, los castores y los gorros de lana–. El anuncio se cerraba con un «Me llamo Joe y soy canadiense». El razonamiento de la etiqueta era: si eres canadiense tomarás cerveza Molson. "
20 " The next time you think that there's something that you "can't live without", wait for a week and then see if you're still alive or not "
