The Art of Social Media: Power Tips for Power Users QUOTES

2 " The man who does not read good books has no advantage over the man who can’t read them. MARK TWAIN "

― Guy Kawasaki , The Art of Social Media: Power Tips for Power Users

4 " Don’t take anything personally. Nothing others do is because of you. What others say and do is a projection of their own reality, their own dream. When you are immune to the opinions and actions of others, you won’t be the victim of needless suffering. DON MIGUEL RUIZ, THE FOUR AGREEMENTS: A PRACTICAL GUIDE TO PERSONAL FREEDOM "

― Guy Kawasaki , The Art of Social Media: Power Tips for Power Users

6 " if you’re not pissing someone off on social media, you’re not using it aggressively enough. "

― Guy Kawasaki , The Art of Social Media: Power Tips for Power Users

8 " Bize sorarsanız, arama motoru optimizasyonlarının (SEO) büyük bölümü bir halta yaramıyor. Bu iş Google'ın zihnini okuyup sonra da sistemi kandırmaya çalışmaktan, Google'a berbat içerikler buldurmak için uğraşmaktan ibaret. Yani bir yanda Google'da çalışan doktoralı üç bin bilgisayar bilimcisi, bir yanda da onları kandırmaya çalışan siz. Bu oyunu kim kazanır dersiniz?

Google'ı kandırmaya çalışmak abesle iştigal etmek olacağından, onun yerine bırakın Google ustası olduğu şeyi yapsın, yani harika içerikler bulsun. Arama motoru optimizasyonu gibi sihirli saçmalıkları bir yana bırakın ve güzel içerikler yaratmaya, kürasyonunu yapmaya ve paylaşmaya odaklanın. Buna SMO, yani sosyal medya optimizasyonu diyoruz. "

― Guy Kawasaki , The Art of Social Media: Power Tips for Power Users

10 " These are the ten steps Peg uses to promote a blog post: Write multiple interesting and click-worthy versions of the blog title. Create three images in Canva: 735 by 1102 pixels, 788 by 940 pixels, and 512 by 1024 pixels. Pin the 735-by-1102-pixel image on Pinterest with two links (one in the description field and one in the source field) back to the blog post. Embed the pin in your blog post with the Pinterest widget. Share the link to your post on LinkedIn with the 788-by-940-pixel image. Make sure the image name matches the title of your post, because LinkedIn shows the image name—for example, “image819809754.jpg” is awkward. Create a longer post on Google+ with the 735-by-1102-pixel image, a link to the blog, and a link to your Pinterest post. Share a short post on your Facebook profile and Page with the 788-by-940-pixel image. Add a question to start the conversation on Facebook, along with two links—one to the blog and one to the Pinterest post. Tweet the blog post with the 512-by-1024-pixel image. Schedule additional tweets with quotes from the post using the different titles. Share your article in relevant LinkedIn and Facebook groups and Google+ communities. Add relevant hashtags when you share your post so more people can find it. "

― Guy Kawasaki , The Art of Social Media: Power Tips for Power Users

12 " The goal is to emulate what I call the “NPR model.” NPR provides great content 365 days a year. Every few months, NPR runs a pledge drive to raise money. The reason NPR can run pledge drives is that it provides such great value. Your goal is to earn the privilege to run your own “pledge drive.” A “pledge drive” in this context is a promotion for your organization, product, or service. If you are familiar with American radio or TV networks, the question is, Do you want to be NPR or QVC? "

― Guy Kawasaki , The Art of Social Media: Power Tips for Power Users

14 " Content curation involves finding other people’s good stuff, summarizing it, and sharing it. Curation is a win-win-win: you need content to share; blogs and websites need more traffic; and people need filters to reduce the flow of information. "

― Guy Kawasaki , The Art of Social Media: Power Tips for Power Users

16 " In our opinion, most search engine optimization (SEO) is bullshit. It involves trying to read Google’s mind and then gaming the system to make Google find crap. There are three thousand computer science PhDs at Google trying to make each search relevant, and then there’s you trying to fool them. Who’s going to win? Tricking Google is futile. Instead, you should let Google do what it does best: find great content. So defy all the SEO witchcraft out there and focus on creating, curating, and sharing great content. This is what’s called SMO: social-media optimization "

― Guy Kawasaki , The Art of Social Media: Power Tips for Power Users

18 " Generally speaking, you should go pro with a page if you’re using social media for business, because of added capabilities such as multiple administrators and extensive analytics. For Google+ in particular, sharing posts with external services such as Buffer, Sprout Social, and Hootsuite is much, much, much better with a page. "

― Guy Kawasaki , The Art of Social Media: Power Tips for Power Users

20 " Resharing is caring! "

― Guy Kawasaki , The Art of Social Media: Power Tips for Power Users