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Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth QUOTES

Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth QUOTES

1 " With your blue ocean move chosen, and its market potential confirmed, it's time to formalize your business model. "

― W. Chan Kim , Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth

2 " We call this atomization after Einstein’s reflection that if you deconstruct any challenge into its basic components, or atoms, and focus on solving them one at a time, even the largest challenge shifts from being overwhelming to being intellectually and psychologically solvable. "

― W. Chan Kim , Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth

3 " Blue ocean shift is a systematic process to move your organization from cutthroat markets with bloody competition—what we think of as red oceans full of sharks—to wide-open blue oceans, or new markets devoid of competition, in a way that brings your people along. "

― W. Chan Kim , Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth

4 " If you can move people by inspiring and building their confidence to own and drive your new strategy, they will be committed to seeing change through and overcoming the organizational constraints you confront. "

― W. Chan Kim , Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth

5 " blue ocean strategy is a theory of market creation "

― W. Chan Kim , Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth

6 " Organizations that open up new value-cost frontiers think differently. That is, they think about different things than those that are focused only on competing in their current markets. They raise fundamentally different sets of questions that enable them to see and understand opportunities and risk in fresh and innovative ways. This allows them to conceive of different kinds and degrees of value to offer customers that others either can’t see at all or dismiss as impossible or irrelevant. "

― W. Chan Kim , Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth

7 " Organizational leaders often accept and act on two fundamental assumptions. One is that market boundaries and industry conditions are given. You cannot change them. You have to build your strategy based on them. 4 The other is that, to succeed within these environmental constraints, an organization must make a strategic choice between differentiation and low cost. Either it can deliver greater value to customers at a greater cost and hence a higher price, or it can deliver reasonable value at a lower cost. But it can’t do both. Hence, the essence of strategy is seen as making a value-cost trade-off. "

― W. Chan Kim , Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth

8 " nos aferramos a lo que conocemos, incluso a sabiendas de que no deberíamos "

― W. Chan Kim , Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth

9 " What we look for determines what we see. When we assume that the only way we can create a new market is by disrupting an old one, opportunities for nondisruptive creation can be easily missed. People tend to focus their attention on the core of existing markets and what it would take to disrupt the existing order. This narrows their vision and blinds them to the wealth of nondisruptive market-creating moves they could make. "

― W. Chan Kim , Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth

10 " Organizations that pursue differentiation to stand apart from competitors tend to focus on what to offer more of. Those that pursue cost leadership tend to focus on what to offer less of. While both of these are viable strategic options, which a great many organizations currently pursue, both will keep you stuck in the red ocean, operating on your industry’s existing productivity frontier. "

― W. Chan Kim , Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth

11 " What a blue ocean strategist recognizes, and what most of us all too often forget, is that while industry conditions exist, individual firms created them. And just as individual firms created them, individual firms can shape them too, "

― W. Chan Kim , Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth

12 " As Steve Jobs put it, “You tend to get told that the world is the way it is… But that’s a very limited [view]. Life can be much broader once you discover one simple fact. And that is everything around you that you call life was made up by people that were no smarter than you. And you can change it. You can influence it. You can build your own things that other people can use. And the minute you understand that you can poke life… that you can change it. You can mold it. That’s maybe the most important thing—to shake off this erroneous notion that life is there and you’re just going to live in it.… And once you learn that, you’ll never be the same again. "

― W. Chan Kim , Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth

13 " Moreover, when you ask existing customers, “How can we make you happier?” their insights tend toward the familiar, such as “Offer me more for less.” But this focus almost always drives you to merely offer better solutions to your industry’s existing problem, keeping you trapped in the red ocean. "

― W. Chan Kim , Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth