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" This book weaves together a few big ideas, which, taken together, form an irresistible argument. With tribes flourishing everywhere, there’s a vast shortage of leaders. We need you. My thesis: • For the first time ever, everyone in an organization—not just the boss—is expected to lead. • The very structure of today’s workplace means that it’s easier than ever to change things and that individuals have more leverage than ever before. • The marketplace is rewarding organizations and individuals who change things and create remarkable products and services. • It’s engaging, thrilling, profitable, and fun. • Most of all, there is a tribe of fellow employees or customers or investors or believers or hobbyists or readers just waiting for you to connect them to one another and lead them where they want to go. "
― Seth Godin , Tribes: We Need You to Lead Us