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1 " It's war that makes generals "
― Seth Godin , Tribes: We Need You to Lead Us
2 " Leadership, on the other hand, is about creating change you believe in. "
3 " The secret of leadership is simple: Do what you believe in. Paint a picture of the future. Go there.People will follow. "
4 " In a battle between two ideas, the best one doesn't necessarily win. No, the idea that wins is the one with the most fearless heretic behind it. "
5 " Leadership is the art of giving people a platform for spreading ideas that work. "
6 " Leaders lead when they take positions, when they connect with their tribes, and when they help the tribe connect to itself. "
7 " A tribe is a group of people connected to one another, connected to a leader, and connected to an idea. For millions of years, human beings have been part of one tribe or another. A group needs only two things to be a tribe: a shared interest and a way to communicate. "
8 " Marketing used to be about advertising, and advertising is expensive. Today, marketing is about engaging with the tribe and delivering products and services with stories that spread. "
9 " It’s all a risk. Always. That’s not true, actually. The only exception: it’s a certainty that there’s risk. The safer you play your plans for the future, the riskier it actually is. That’s because the world is certainly, definitely, and more than possibly changing. "
10 " Change isn't made by asking permission. Change is made by asking forgiveness, later. "
11 " How was your day? If your answer was "fine," then I don't think you were leading. "
12 " Life's too short" is repeated often enough to be a cliche, but this time it's true. You don't have enough time to be both unhappy and mediocre. It's not just pointless, it's painful. Instead of wondering when your next vacation is, maybe you ought to set up a life you don't need to escape from. "
13 " Yes, I think it's okay to abandon the big, established, stuck tribe. It's okay to say to them, "You're not going where I need to go, and there's no way I'm going to persuade all of you to follow me. So rather than standing here watching the opportunities fade away, I'm heading off. I'm betting some of you, the best of you, will follow me. "
14 " Remarkable visions and genuine insights are always met with resistance. And when you start to make progress, your efforts are met with even more resistance. Products, services, career paths - whatever it is, the forces for mediocrity will align to stop you, forgiving no errors and never backing down until it's over. If it were any other way, it would be easy. And if it were any other way, everyone would do it and your work would ultimately be devalued. The yin and yang are clear: without people pushing against your quest to do something worth talking about, it's unlikely to be worth the journey. Persist. "
15 " An individual artist needs only a thousand true fans in her tribe. It's enough. "
16 " If your organization requires success before commitment, it will never have either. Part of leadership (a big part of it, actually) is the ability to stick with the dream for a long time. Long enough that the critics realize that you're going to get there one way or another...so they follow. "
17 " Everyone will think it's stupid!""Everyone says it's impossible."Guess what? Everyone works in the balloon factory and everyone is wrong. "
18 " The secret of being wrong isn't to avoid being wrong! The secret is being willing to be wrong. The secret is realizing that wrong isn't fatal. The only thing that makes people and organizations great is their willingness to be not great along the way. The desire to fail on the way to reaching a bigger goal is the untold secret of success. "
19 " The easiest thing is to react. The second easiest thing is to respond. But the hardest thing is to initiate. "
20 " Anatomy of a MovementSenator Bill Bradley defines a movement as having three elements: (1) A narrative that tells a story about who we are and the future we're trying to build. (2) A connection between and among the leader and the tribe. (3) Something to do - the fewer limits the better. Too often organizations fail to do anything but the third. "