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81 " It’s really easy to insist that people read the manual. It’s really easy to blame the user/student/prospect/customer for not trying hard, for being too stupid to get it, or for not caring enough to pay attention. It might even be tempting to blame those in your tribe who aren’t working as hard at following as you are at leading. But none of this is helpful. What’s helpful is to realize that you have a choice when you communicate. You can design your products to be easy to use. You can write so your audience hears you. You can present in a place and in a way that guarantees that the people you want to listen will hear you. Most of all, you get to choose who will understand (and who won’t). "
― Seth Godin , Tribes: We Need You to Lead Us
82 " People don’t believe what you tell them. They rarely believe what you show them. They often believe what their friends tell them. They always believe what they tell themselves. "
83 " Response is always better than reaction. "
84 " When you identify the discomfort, you’ve found the place where a leader is needed. If you’re not uncomfortable in your work as a leader, it’s almost certain you’re not reaching your potential as a leader. "
85 " That’s it—three steps: motivate, connect, and leverage. "
86 " the only thing holding you back from becoming the kind of person who changes things is this: lack of faith. Faith that you can do it. Faith that it’s worth doing. Faith that failure won’t destroy you. "
87 " So here we are. We live in a world where we have the "
88 " More fashion = less need for quality "
89 " Instead, they realize that a motivated, connected tribe in the midst of a movement is far more powerful than a larger group could ever be. The "
90 " It’s really easy to insist that people read the manual. It’s really easy to blame the user/student/prospect/customer for not trying hard, for being too stupid to get it, or for not caring enough to pay attention. "
91 " Generous and authentic leadership will always defeat the selfish efforts of someone doing it just because she can. "
92 " The secret of being wrong isn’t to avoid being wrong! The secret is being willing to be wrong. The secret is realizing that wrong isn’t fatal. The only thing that makes people and organizations great is their willingness to be not great along the way. The desire to fail on the way to reaching a bigger goal is the untold secret of success. "
93 " change is the first sign of risk. "
94 " What most people want in a leader is something that’s very difficult to find: we want someone who listens. Why "
95 " A fundamentalist is a person who considers whether a fact is acceptable to his religion before he explores it. "
96 " we start formal organizations when it’s cheaper than leading a tribe instead. Having employees, for example, gives you a tight interaction of communication and output that used to be difficult to accomplish from a less formal tribe. "
97 " The first thing a leader can focus on is the act of tightening the tribe. It’s tempting to make the tribe bigger, to get more members, to spread the word. This pales, however, when juxtaposed with the effects of a tighter tribe. A tribe that communicates more quickly, with alacrity and emotion, is a tribe that thrives. A tighter tribe is one that is more likely to hear its leader, and more likely still to coordinate action and ideas across the members of the tribe. "
98 " I’m imagining that your colleagues aren’t stupid. But when the world changes, the rules change. And if you insist on playing today’s games by yesterday’s rules, you’re stuck. Stuck with a stupid strategy. Because the world changed. Some organizations are stuck. Others move quickly. In a changing world, who’s having more fun? "
99 " el único freno que te impide convertirte en la clase de persona que cambia las cosas es este: la falta de fe. Fe en que puedes hacerlo. Fe en que vale la pena hacerlo. Fe en que un fracaso no acabará contigo. "
100 " If you’re trying to persuade the tribe at work to switch from one strategy to the other, don’t start with the leader of the opposition. Begin instead with the passionate individuals who haven’t been embraced by other tribes yet. As you add more and more people like these, your option becomes safer and more powerful—then you’ll see the others join you. "