62
" Inasmuch as the humanist logic of difference is in some sense a universal simulation (one which culminates in the absurdity of a 'right to difference'), it leads directly, for all its benevolence, to that other desperate hallucination of difference known as racism. As differences and the cult of differences continue to grow, another, unprecedented kind of violence, anomalous and inaccessible to critical rationality, grows even faster. Segalen's 'unanticipated gaps' are not simply new differences: what springs up in order to combat the total homogenization of the world is the Alien - monstrous metaphor for the corpse-like, viral Other: the compound form of all the varieties of otherness done to death by our system.
This is a racism which, for lack of any biological underpinning, seizes on the very slightest variations in the order of signs; a racism which quickly takes on a viral and automatic character, and perpetuates itself while revelling in a generalized semiotics. And this racism can never be countered by any humanism of difference, for the simple reason that it is itself the virus of difference. "
― Jean Baudrillard , The Transparency of Evil: Essays in Extreme Phenomena
63
" The uncertainty to which we are subject results, paradoxically, from an excess of positivity, from an ineluctable drop in the level of negativity. A kind of leukaemia has taken hold of our societies - a kind of dissolution of negativity in a perfused euphoria. Neither the French Revolution, nor the philosophy of the Enlightenment, nor critical utopianism has found its fulfilment through the supersession of contradictions, and if the problems they addressed have been solved, this has been achieved by casting off the negative, by disseminating the energies of everything condemned by society within a simulation entirely given over to positivity and factitiousness, by instituting a definitively transparent state of affairs. Ours is rather like the situation of the man who has lost his shadow: either he has become transparent, and the light passes right through him or, alternatively, he is lit from all angles, overexposed and defenceless against all sources of light. We are similarly exposed on all sides to the glare of technology, images and information, without any way of refracting their rays; and we are doomed in consequence to a whitewashing of all activity - whitewashed social relations, whitewashed bodies, whitewashed memory - in short, to a complete aseptic whiteness. Violence is whitewashed, history is whitewashed, all as part of a vast enterprise of cosmetic surgery at whose completion nothing will be left but a society for which, and individuals for whom, all violence, all negativity, are strictly forbidden. In these circumstances everything which is unable to relinquish its own identity is inevitably plunged into a realm of radical uncertainty and endless simulation. "
― Jean Baudrillard , The Transparency of Evil: Essays in Extreme Phenomena
64
" In the sphere of rights the irresistible trend is towards a situation where, if something can be taken for granted, all rights are otiose, whereas if a right must be demanded, it means that the battle is already lost; thus the very call for rights to water, air and space indicates that all these things are already on the way out. Similarly the evocation of a right to reply signals the absence of any dialogue, and so on.
The rights of the individual lose their meaning as soon as the individual is no longer an alienated being, deprived of his own being, a stranger to himself, as has long been the case in societies of exploitation and scarcity. In his postmodern avatar, however, the individual is a self-referential and selfoperating unit. Under such circumstances the human-rights system becomes totally inadequate and illusory: the flexible, mobile individual of variable geometric form is no longer a subject with rights but has become, rather, a tactician and promoter of his own existence whose point of reference is not some agency of law but merely the efficiency of his own functioning or performance.
Yet it is precisely now that the rights of man are acquiring a worldwide resonance. They constitute the only ideology that is currently available - which is as much as to say that human rights are the zero point of ideology, the sale outstanding balance of history. Human rights and ecology are the two teats of the consensus. The current world charter is that of the New Political Ecology.
Ought we to view this apotheosis of human rights as the irresistible rise of stupidity, as a masterpiece which, though imperilled, is liable to light up the coming fin de siecle in the full glare of the consensus? "
― Jean Baudrillard , The Transparency of Evil: Essays in Extreme Phenomena
65
" In this sense, therefore, inasmuch as we have access to neither the beautiful nor the ugly, and are incapable of judging, we are condemned to indifference. Beyond this indifference, however, another kind of fascination emerges, a fascination which replaces aesthetic pleasure. For, once liberated from their respective constraints, the beautiful and the ugly, in a sense, multiply: they become more beautiful than beautiful, more ugly than ugly.
Thus painting currently cultivates, if not ugliness exactly - which remains an aesthetic value - then the uglier-than-ugly (the 'bad', the 'worse', kitsch), an ugliness raised to the second power because it is liberated from any relationship with its opposite. Once freed from the 'true' Mondrian, we are at liberty to 'out-Mondrian Mondrian'; freed from the true naifs, we can paint in a way that is 'more naif than naif', and so on. And once freed from reality, we can produce the 'realer than real' - hyperrealism. It was in fact with hyperrealism and pop art that everything began, that everyday life was raised to the ironic power of photographic realism. Today this escalation has caught up every form of art, every style; and all, without discrimination, have entered the transaesthetic world of simulation.
There is a parallel to this escalation in the art market itself. Here too, because an end has been put to any deference to the law of value, to the logic of commodities, everything has become 'more expensive than expensive' - expensive, as it were, squared. Prices are exorbitant - the bidding has gone through the roof. Just as the abandonment of all aesthetic ground rules provokes a kind of brush fire of aesthetic values, so the loss of all reference to the laws of exchange means that the market hurtles into unrestrained speculation.
The frenzy, the folly, the sheer excess are the same. The promotional ignition of art is directly linked to the impossibility of all aesthetic evaluation.
In the absence of value judgements, value goes up in flames. And it goes up in a sort of ecstasy.
There are two art markets today. One is still regulated by a hierarchy of values, even if these are already of a speculative kind. The other resembles nothing so much as floating and uncontrollable capital in the financial market: it is pure speculation, movement for movement's sake, with no apparent purpose other than to defy the law of value. This second art market has much in common with poker or potlatch - it is a kind of space opera in the hyperspace of value. Should we be scandalized? No. There is nothing immoral here. Just as present-day art is beyond beautiful and ugly, the market, for its part, is beyond good and evil. "
― Jean Baudrillard , The Transparency of Evil: Essays in Extreme Phenomena
66
" Like all disappearing forms, art seeks to duplicate itself by means of simulation, but it will nevertheless soon be gone, leaving behind an immense museum of artificial art and abandoning the field completely to advertising.
A dizzying eclecticism of form, a dizzying eclecticism of pleasure - such, already, was the agenda of the baroque. For the baroque, however, the vortex of artifice has a fleshly aspect. Like the practitioners of the baroque, we too are irrepressible creators of images, but secretly we are iconoclasts - not in the sense that we destroy images, but in the sense that we manufacture a profusion of images in which there is nothing to see. Most present-day images - be they video images, paintings, products of the plastic arts, or audiovisual or synthesized images - are literally images in which there is nothing to see. They leave no trace, cast no shadow, and have no consequences. The only feeling one gets from such images is that behind each one there is something that has disappeared. The fascination of a monochromatic picture is the marvellous absence of form - the erasure, though still in the form of art, of all aesthetic syntax. Similarly, the fascination of trans sexuality is the erasure - though in the form of spectacle - of sexual difference. These are images that conceal nothing, that reveal nothing - that have a kind of negative intensity. The only benefit of a Campbell's soup can by Andy Warhol (and it is an immense benefit) is that it releases us from the need to decide between beautiful and ugly, between real and unreal, between transcendence and immanence. Just as Byzantine icons made it possible to stop asking whether God existed - without, for all that, ceasing to believe in him. "
― Jean Baudrillard , The Transparency of Evil: Essays in Extreme Phenomena
67
" Exoticism is the acute and immediate perception of an eternal incomprehensibility.
What triumphs, then, is not the rule of difference and lack of differentiation but instead an eternal incomprehensibility, the irreducible foreignness of cultures, manners, faces, languages.
If savour increases as a function of difference, what could be more savoury than the antagonism of irreducibles, the clash of eternal contrasts?
The irredeemability of the object: 'The essential exoticism is that which the Object has for the Subject.' Exoticism as the fundamental law of the intensity of sensations, of the exaltation of the senses, and thus of living itself ... "
― Jean Baudrillard , The Transparency of Evil: Essays in Extreme Phenomena
68
" Reading a screenful of information is quite a different thing from looking. It is a digital form of exploration in which the eye moves along an endless broken line. The relationship to the interlocutor in communication, like the relationship to knowledge in data-handling, is similar: tactile and exploratory. A computer-generated voice, even a voice over the telephone, is a tactile voice, neutral and functional. It is no longer in fact exactly a voice, any more than looking at a screen is exactly looking. The whole paradigm of the sensory has changed. The tactility here is not the organic sense of touch: it implies merely an epidermal contiguity of eye and image, the collapse of the aesthetic distance involved in looking. We draw ever closer to the surface of the screen; our gaze is, as it were, strewn across the image. We no longer have the spectator's distance from the stage - all theatrical conventions are gone. That we fall so easily into the screen's coma of the imagination is due to the fact that the screen presents a perpetual void that we are invited to fill. Proxemics of images: promiscuity of images: tactile pornography of images. Yet the image is always light years away. It is invariably a tele-image - an image located at a very special kind of distance which can only be described as unbridgeable by the body.
The body can cross the distance that separates it from language, from the stage, or from the mirror - this is what keeps it human and allows it to partake in exchange. But the screen is merely virtual - and hence unbridgeable. This is why it partakes only of that abstract - definitively abstract - form known as communication. "
― Jean Baudrillard , The Transparency of Evil: Essays in Extreme Phenomena
69
" The proletariat has not succeeded in negating itself as such - the century and a half since Marx has made that clear. The proletariat has failed to negate itself qua class and thereby abolish class society per se. Perhaps this is because the proletariat never was a class, as had been supposed - because only the bourgeoisie was a true Class, and therefore the only one capable of negating itself as such. For it has indeed negated itself, along with capital, and so generated a classless society, albeit one which has nothing to do with the classless society that was supposed to arise from a revolution and from a negation of the proletariat as such. As for the proletariat, it has simply disappeared - vanished along with the class struggle itself. There can be no doubt that had capitalism developed in accordance with its own contradictory logic, it would have been defeated by the proletariat. In an ideal sense, Marx's analysis is still irreproachable. But Marx simply did not foresee that it would be possible for capital, in the face of the imminent threat to its existence, to transpoliticize itself, as it were: to launch itself into an orbit beyond the relations of production and political contradictions, to make itself autonomous in a free-floating, ecstatic and haphazard form, and thus to totalize the world in its own image. Capital (if it may still be so called) has barred the way of political economy and the law of value; it is in this sense that it has successfully escaped its own end. Henceforward it can function independently of its own former aims, and absolutely without reference to any aims whatsoever. The inaugural event of this mutation was undoubtedly the Great Crash of 1929; the stockmarket crisis of 1987 was merely an aftershock. "
― Jean Baudrillard , The Transparency of Evil: Essays in Extreme Phenomena
70
" The full-blown, the absolute catastrophe would be a true omnipresence of all networks, a total transparency of all data - something from which, for now, computer viruses preserve us. Thanks to them, we shall not be going straight to the culminating point of the development of information and communications, which is to say: death. These viruses are both the first sign of this lethal transparency and its alarm signal. One is put in mind of a fluid travelling at increasing speed, forming eddies and anomalous countercurrents which arrest or dissipate its flow. Chaos imposes a limit upon what would otherwise hurtle into an absolute void. The secret disorder of extreme phenomena, then, plays a prophylactic role by opposing its chaos to any escalation of order and transparency to their extremes. But these phenomena notwithstanding, we are already witness to the beginning of the end of a certain way of thinking. Similarly, in the case of sexual liberation, we are already witness to the beginning of the end of a certain type of gratification. If total sexual promiscuity were ever achieved, however, sex itself would self-destruct in the resulting asexual flood. Much the same may be said of economic exchange. Financial speculation, as turbulence, makes the boundless extension of real transactions impossible. By precipitating an instantaneous circulation of value - by, as it were, electrocuting the economic model - it also short-circuits the catastrophe of a free and universal commutability - such a total liberation being the true catastrophic tendency of value. "
― Jean Baudrillard , The Transparency of Evil: Essays in Extreme Phenomena
71
" When sexual liberation was the order of the day, the watchword was 'Maximize sexuality, minimize reproduction' . The dream of our present cloneloving society is just the opposite: as much reproduction and as little sex as possible. At one time the body was a metaphor for the soul, then it became a metaphor for sex. Today it is no longer a metaphor for anything at all, merely the locus of metastasis, of the machine-like connections between all its processes, of an endless programming devoid of any symbolic organization or overarching purpose: the body is thus given over to the pure promiscuity of its relationship to itself - the same promiscuity that characterizes networks and integrated circuits.
The possibility of metaphor is disappearing in every sphere. This is an aspect of a general tendency towards transsexuality which extends well beyond sex, affecting all disciplines as they lose their specificity and partake of a process of confusion and contagion - a viral loss of determinacy which is the prime event among all the new events that assail us. Economics becomes transeconomics, aesthetics becomes transaesthetics, sex becomes transsexuality - all converge in a transversal and universal process wherein no discourse may have a metaphorical relationship to another, because for there to be metaphor, differential fields and distinct objects must exist. But they cannot exist where contamination is possible between any discipline and any other.
Total metonymy, then - viral by definition (or lack of definition). The viral analogy is not an importation from biology, for everything is affected simultaneously and under the same terms by the virulence in question, by the chain reaction we have been discussing, by haphazard and senseless proliferation and metastasis. Perhaps our melancholy stems from this, for metaphor still had its beauty; it was aesthetic, playing as it did upon difference, and upon the illusion of difference. Today, metonymy - replacing the whole as well as the components, and occasioning a general commutability of terms - has built its house upon the dis-illusion of metaphor. "
― Jean Baudrillard , The Transparency of Evil: Essays in Extreme Phenomena
72
" A gene segment has no more need of an imaginary mediation in order to reproduce than does an earthworm, any segment of which can reproduce autonomously as an entire worm. Any cell of an American chief executive officer likewise suffices to produce a new chief executive officer. Similarly, any portion of a hologram may become the matrix of a new complete hologram: each discrete portion of the original hologram contains all the information needed for reproduction (though a slight loss of definition may occur).
This is how the totality is eliminated. If all information is contained in each of its parts, the whole loses its significance. This means the end of the body also, the end of that unique object which we call the body, whose secret is precisely that it cannot be broken down into an accumulation of cells because it is an indivisible configuration - as witness the very fact that it is sexed.
Paradoxically, cloning is destined to continue producing sexed beings indefinitely - clones must, of course, remain identical to their model - even as it turns sex itself into a useless function; not that sex was ever a function: on the contrary, it is what makes a body a body, something which transcends all that body's diverse functions. Sex (or death) is something that transcends the entirety of the information that can be collected concerning a given body. The genetic formula, by contrast, contains all such information, but cannot transcend it. It must therefore find its own autonomous path to reproduction, independently of sexuality and death. "
― Jean Baudrillard , The Transparency of Evil: Essays in Extreme Phenomena
73
" The subject, too, is gone, because identical duplication ends the division that constitutes him. The mirror stage is abolished by the cloning process - or, perhaps more accurately, is monstrously parodied therein. For the same reason cloning keeps nothing of the timeless narcissistic dream of the subject's projection into an ideal alter ego, for this projection too works by means of an image - the image in the mirror, in which the subject becomes alienated in order to rediscover himself, or that seductive and mortal image in which the subject recognizes himself as a prelude to his death. Nothing of all this is left with cloning. No more mediations - no more images: an individual product on the conveyor belt is in no sense a reflection of the next (albeit identical) product in line. The one is never a mirage, whether ideal or mortal, of the other: they can only accumulate, and if that is so it is precisely because they have not been sexually engendered and are unacquainted with death. "
― Jean Baudrillard , The Transparency of Evil: Essays in Extreme Phenomena
74
" With the advent of cloning, this kind of thing is occurring not just at the level of messages but also in terms of individuals. Indeed, this is exactly what happens to the body when it is conceived of as nothing more than a message, nothing more than computer fodder. In such circumstances there is no obstacle in the way of a mass reproduction of the body exactly comparable to the mass reproduction of industrial objects and mass-media images described by Benjamin. Thus reproduction precedes production, and the genetic model of the body precedes all possible bodies. An exploding technology is what presides over this reversal - that technology which Benjamin was already able to describe, in its ultimate consequences, as a total medium; but Benjamin was writing in the industrial era: by then technology itself was a gigantic prosthesis governing the generation of identical objects and images which there was no longer any way of distinguishing from one another, but it was as yet impossible to foresee the technological sophistication of our own era, which has made it possible to generate identical beings, without any means of returning to an original. The prostheses of the industrial era were still external, exotechnical, whereas those we know now are ramified and internalized -esotechnical. Ours is the age of soft technologies, the age of genetic and mental software. "
― Jean Baudrillard , The Transparency of Evil: Essays in Extreme Phenomena
75
" This is not to say that the race question is any nearer resolution in Brazil than anywhere else - simply that racist ideology faces a more difficult task in Brazil on account of the racial confusion and the range of race mixtures that exist there. Discrimination confronts a web of racial lines as unpredictable as the lines of the human palm. This invalidation of racism by virtue of the scattering of its object is far more subtle and effective than ideological struggle, whose ambiguity invariably revives the very problem it seeks to resolve.
Racism will never end so long as it is combated frontally in terms of rational rebuttal. It can be defeated only through an ironic give-and-take founded precisely on racial differences: not at all through the legitimation of differences by legal means, but through an ultimately violent interaction grounded in seduction and voracity. One thinks of the Bishop of Pernambuco; one thinks of the words 'How good he was, my little Frenchman!' He is very good-looking, so he is sanctified - and eaten. He is granted something greater than the right to exist: the prestige of dying. If racism is a violent abreaction in response to the Other's seductive power (rather than to the Other's difference), it can surely be defused only by an increase in seductiveness itself.
So many other cultures enjoy a more original situation than ours. For us everything is predictable: we have extraordinary analytical means but no situation to analyse. We live theoretically well beyond our own events: hence our deep melancholy. For others destiny still flickers: they live it, but it remains for them, in life as in death, something forever indecipherable. As for us, we have abolished 'elsewhere' . Cultures stranger than ours live in prostration (before the heavens, before destiny); we live in consternation (at the absence of destiny). Nothing can come from anywhere except from us. This is, in a way, the most absolute misfortune. "
― Jean Baudrillard , The Transparency of Evil: Essays in Extreme Phenomena
76
" The only genuinely photographic subjects are those which are violated, taken by surprise, discovered or exposed despite themselves, those which should never have been represented because they have neither self-image nor selfconsciousness. The savage - like the savage part of us - has no reflection. He is savagely foreign to himself. The most seductive women are the most selfestranged (Marilyn). Good photography does not represent anything: rather, it captures this non-representability, the otherness of that which is foreign to itself (to desire, to self-consciousness), the radical exoticism of the object.
Objects, like primitives, are way ahead of us in the photogenic stakes: they are free a priori of psychology and introspection, and hence retain all their seductive power before the camera.
Photography records the state of the world in our absence. The lens explores this absence; and it does so even in bodies and faces laden with emotion, with pathos. Consequently, the best photographs are photographs of beings for which the other does not exist, or no longer exists (primitives, the poor, objects). Only the non-human is photogenic. Only when this precondition is met does a kind of reciprocal wonder come into play - and hence a collusiveness on our part vis-a-vis the world, and a collusiveness on the part of the world with respect to us. "
― Jean Baudrillard , The Transparency of Evil: Essays in Extreme Phenomena
77
" [...]No society can live without in a sense opposing its own value system: it has to have such a system, yet it must at the same time define itself in contradistinction to it. At present we live according to at least two principles: that of sexual liberation and that of communication and information. And everything suggests that the species itself, via the threat of AIDS, is generating an antidote to its principle of sexual liberation; that by means of cancer, which is a breakdown of the genetic code, it is setting up a resistance to the all-powerful principle of cybernetic control; and that the viral onslaught in general signals its sabotaging of the universal principle of communication.
What if all this betokened a refusal of the obligatory flows of sperm, sex and words, a refusal of forced communication, programmed information and sexual promiscuity? What if it heralded a vital resistance to the spread of flows, circuits and networks - at the cost, it is true, of a new and lethal pathology, but one, nevertheless, that would protect us from something even worse? If so, then AIDS and cancer would be the price we are paying for our own system: an attempt to cure its banal virulence by recourse to a fatal form. Nobody can predict the effectiveness of such an exorcism, but the question has to be asked: What is cancer a resistance to, what even worse eventuality is it saving us from? (Could it be the total hegemony of genetic coding?) What is AIDS a resistance to, what even worse eventuality is it saving us from? (Could it be a sexual epidemic, a sort of total promiscuity?) The same goes for drugs: all melodramatics aside, what exactly do they protect us from, from what even worse scourge do they offer us an avenue of escape? (Could it be the brutalizing effects of rationality, normative socialization and universal conditioning?) As for terrorism, does not its secondary, reactive violence shield us from an epidemic of consensus, from an ever-increasing political leukaemia and degeneration and from the imperceptible transparency of the State? All things are ambiguous and reversible. After all, it is neurosis that offers human beings their most effective protection against madness. AIDS may thus be seen not as a divine punishment, but as quite the opposite - as a defensive abreaction on the part of the species against the danger of a total promiscuity, a total loss of identity through the proliferation and speed-up of networks. "
― Jean Baudrillard , The Transparency of Evil: Essays in Extreme Phenomena
78
" It is not even remotely a matter of rehabilitating the Aboriginals, or finding them a place in the chorus of human rights, for their revenge lies elsewhere. It lies in their power to destabilize Western rule. It lies in their phantom presence, their viral, spectral presence in the synapses of our brains, in the circuitry of our rocketship, as 'Alien'; in the way in which the Whites have caught the virus of origins, of Indianness, of Aboriginality, of Patagonicity. We murdered all this, but now it infects our blood, into which it has been inexorably transfused and infiltrated. The revenge of the colonized is in no sense the reappropriation by Indians or Aboriginals of their lands, privileges or autonomy: that is our victory. Rather, that revenge may be seen in the way in which the Whites have been mysteriously made aware of the disarray of their own culture, the way in which they have been overwhelmed by an ancestral torpor and are now succumbing little by little to the grip of 'dreamtime'. This reversal is a worldwide phenomenon. It is now becoming clear that everything we once thought dead and buried, everything we thought left behind for ever by the ineluctable march of universal progress, is not dead at all, but on the contrary likely to return - not as some archaic or nostalgic vestige (all our indefatigable museumification notwithstanding), but with a vehemence and a virulence that are modern in every sense - and to reach the very heart of our ultrasophisticated but ultra-vulnerable systems, which it will easily convulse from within without mounting a frontal attack. Such is the destiny of radical otherness - a destiny that no homily of reconciliation and no apologia for difference is going to alter. "
― Jean Baudrillard , The Transparency of Evil: Essays in Extreme Phenomena
79
" These days even wanting is mediated by models of the will, by forms of making people want something - by persuasion or dissuasion. Even if such categories as wishing, being able, believing, knowing, acting, desiring and enjoying still retain some meaning, they have all been monopolized, as it were, by a simple auxiliary mode. Everywhere the active verb has given way to the factitive, and actions themselves have less importance than the fact that they are produced, induced, solicited, media-ized or technicized.
There is to be no knowledge save that which results from having (people) know. No speaking save that which results from having (people) speak - i.e. from an act of communication. No more actions save those which result from an interaction - complete, if possible, with television monitor and built-in feedback. For the thing that characterizes operation, as opposed to action, is precisely that operations are necessarily regulated in the way in which they occur - otherwise, there would be no communication. Speaking - but no communication. Communication is operational or it is nothing. Information is operational or it is nothing. "
― Jean Baudrillard , The Transparency of Evil: Essays in Extreme Phenomena
