QUOTE : With the advent of cloning, this kind of thing is occurring not just at the level of messages but also in terms of individuals. Indeed, this is exactly what happens to the body when it is conceived of as nothing more than a message, nothing more than computer fodder. In such circumstances there is no obstacle in the way of a mass reproduction of the body exactly comparable to the mass reproduction of industrial objects and mass-media images described by Benjamin. Thus reproduction precedes production, and the genetic model of the body precedes all possible bodies. An exploding technology is what presides over this reversal - that technology which Benjamin was already able to describe, in its ultimate consequences, as a total medium; but Benjamin was writing in the industrial era: by then technology itself was a gigantic prosthesis governing the generation of identical objects and images which there was no longer any way of distinguishing from one another, but it was as yet impossible to foresee the technological sophistication of our own era, which has made it possible to generate identical beings, without any means of returning to an original. The prostheses of the industrial era were still external, exotechnical, whereas those we know now are ramified and internalized -esotechnical. Ours is the age of soft technologies, the age of genetic and mental software.