Home > Work > The $100 Startup: Reinvent the Way You Make a Living, Do What You Love, and Create a New Future
101 " Friedrich Engels said: “An ounce of action is worth a ton of theory. "
― Chris Guillebeau , The $100 Startup: Reinvent the Way You Make a Living, Do What You Love, and Create a New Future
102 " Plan as you go” to respond to the changing needs of your customers but launch your business as soon as possible, with a bias toward action. "
103 " Sometimes, deciding not to pursue a promising project or deliberately turning away business is one of the most powerful things you can do. "
104 " I have nothing to offer but blood, toil, tears, and sweat.” —WINSTON CHURCHILL "
105 " Somewhere during the twelve-hour flight, one of them realized that although they couldn’t get a business loan, they could probably get a car loan. Bruce proceeded to do just that, borrowing $17,000 for a car and then investing the funds in the business with Emma instead. They paid back the car loan within ten months, and the bank never found out that there was no actual car. "
106 " A desk is a dangerous place from which to view the world.” —JOHN LE CARR "
107 " A feature is descriptive; a benefit is emotional. "
108 " Compared with working just to make a living, it’s much easier to do what you love and get paid for it. "
109 " Many business owners talk about their work in terms of the features it offers, but it’s much more powerful to talk about the benefits customers receive. "
110 " The basics of starting a business are very simple; you don’t need an MBA (keep the $60,000 tuition), venture capital, or even a detailed plan. You just need a product or service, a group of people willing to pay for it, and a way to get paid. "
111 " This new model of doing business is well under way for these unexpected entrepreneurs, most of whom have never thought of themselves as businessmen and businesswomen. It’s a microbusiness revolution—a way of earning a good living while crafting a life of independence and purpose. "
112 " There’s no rehab program for being addicted to freedom. Once you’ve seen what it’s like on the other side, good luck trying to follow someone else’s rules ever again. "
113 " 1. Decide on your product or service. 2. Set up a website, even a very basic one (you can get a free one from WordPress.org). 3. Develop an offer (an offer is distinct from a product or service; see Chapter 7 for help). 4. Ensure you have a way to get paid (get a free PayPal account to start). 5. Announce your offer to the world (see Chapter 9 for more on this). "
114 " What if you could achieve your own life of freedom by bypassing everything you thought was a prerequisite? Instead of borrowing money, you just start—right now—without a lot of money. "
115 " Microbusinesses aren’t new; they’ve been around since the beginning of commerce. What’s changed, however, is the ability to test, launch, and scale your project quickly and on the cheap. "
116 " To start a business, you need three things: a product or service, a group of people willing to pay for it, and a way to get paid. Everything else is completely optional. "
117 " In deciding what to sell, the best approach is to sell what people buy—in other words, think more aboutwhat people really want than about what you think they need "