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" Microbusinesses aren’t new; they’ve been around since the beginning of commerce. What’s changed, however, is the ability to test, launch, and scale your project quickly and on the cheap. • To start a business, you need three things: a product or service, a group of people willing to pay for it, and a way to get paid. Everything else is completely optional. • If you’re good at one thing, you’re probably good at other things too. Many projects begin through a process of “skill transformation,” in which you apply your knowledge to a related topic. • Most important: merge your passion and skill with something that is useful to other people. "
― Chris Guillebeau , The $100 Startup: Reinvent the Way You Make a Living, Do What You Love, and Create a New Future
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" Value means “helping people.” Our unexpected entrepreneurs discovered that when they focused on providing value above all else, their businesses were successful. • Give people what they really want, not just what you think they should have. Give them the fish! • The more you can market a core benefit instead of a list of features, the easier it will be to profit from your idea. Core benefits usually relate to emotional needs more than physical needs. • Most people want more of some things (money, love, attention) and less of other things (stress, anxiety, debt). Always focus on what you can add or take away to improve someone’s life . . . and then prepare to get paid. "
― Chris Guillebeau , The $100 Startup: Reinvent the Way You Make a Living, Do What You Love, and Create a New Future