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41 " Census surveys are used by the government to collect information about the residents of a country "
― Pooja Agnihotri , Market Research Like a Pro
42 " When you want to study a larger group of people, surveys become a good option. "
43 " Government organizations are also regularly sharing a lot of data, which can be used for market research. "
44 " Business magazines and newspapers are very frequently publishing data that can prove very useful for market research. You can access the physical or the online versions of these reports. "
45 " As it’s not feasible to research everyone in your target audience, you focus on a group of people that can represent most of the others in your market. For this, you wisely identify and obtain a sample and make sure that no group from your target market is left unrepresented. "
46 " Market research gives you enough time to learn from your competitors’ mistakes, take inspiration from their strengths, and exploit their weaknesses. "
47 " Good market research would have made you aware of the real picture at the right time, and maybe you would have been able to write a different future because of that. "
48 " Let market research be a permanent, ongoing part of your business strategy. "
49 " You don’t have to wait until you have a heart attack to understand the importance of a healthy lifestyle. "
50 " A market research project starts when you have the answers to the following questions: 1. Why are you researching? 2. What are you going to do with the results? "
51 " Having an objective for any project is highly important as we are living in a world full of data—some useful but mostly useless. "
52 " To save ourselves from getting lost in this sea of data and ending up directionless, it becomes vital for every business owner to not just set up their market research objectives but also to stick to those. "
53 " For identifying the objective of your market research project, it is highly advisable that you should zero in on the exact information you want to collect and from who. "
54 " If you are going to use the results of market research to make a big business decision, then it’s a good idea to do quantitative research rather than qualitative. "
55 " The more numbers you know through market research, the more you will be able to cut down your business risk. "
56 " The biggest advice I can give for setting up your market research objectives is to be very clear and concise. "
57 " Your market research objectives need to fit into your marketing strategy. If your objectives are not supporting your marketing strategy, then it’s going to be a waste of your resources. "
58 " One market research project should have only one objective. More than one objective can affect the effectiveness of your research. "
59 " Never guess anything. You will make bad business decisions if you do that. If you don’t have data on something, start a research project on that topic. "
60 " All the data you have collected is of no use if you don’t know how to gain insights from it, how to make profitable decisions with the help of this, and how to put your data into action. "