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1 " Problems and opportunities are two sides of the same coin. When we learn how to deal with our problems, we grow and become a better version of ourselves. "
― Pooja Agnihotri , Market Research Like a Pro
2 " A market research plan should include all the essential information about your current research project. In addition, remember to keep your plan short and include only the most important information there. "
3 " Defining a good project is dependent on how well you can define your needs. The better you specify your requirements, the better the results of a project are going to be. "
4 " Interviews are a qualitative form of collecting data. The reason it generates good responses is because it’s way more personal than other forms of data gathering techniques. "
5 " Many research organizations are regularly studying the market and publishing their results in the form of various reports and case studies. You can study these reports to get an understanding of your issue. "
6 " Good decision-making is based on access to the correct information at the right time. "
7 " Business growth opportunities are disguised in trends. If we identify a trend at the right time, we can become huge. "
8 " In current times, we have access to so much data. Having said that, data analysis can uncover so many hidden patterns about customer behavior and how they interact with various products. "
9 " When we master customer behavior and are able to offer them exactly what they want, we can achieve the biggest business opportunities. "
10 " Making the right decision at the right time is what sets a successful entrepreneur apart from the others. "
11 " Keep learning more and more about your customers, your competitors, your brand, your target market, and business opportunities. "
12 " If the research is done for brand awareness and the results don't show any rosy picture, then maybe you want to share those results with your marketing head who can include more brand awareness strategies in her marketing plan. "
13 " Decide your objectives and make somebody responsible to implement the results for the growth of the business. "
14 " Maybe in your personal life you can go on an unplanned trip and rejoice later for it being the best trip of all time but it might not prove the same for your business. "
15 " Before you start anything, you need to know why you’re doing it. Then, you have to clearly convey that to your team so they also become partners in your vision. "
16 " The sample includes who are you planning to study and how many participants will be there for this study as you can’t study everyone. You will be required to further divide them into various groups. "
17 " Defining the time frame helps in finishing the project on time. "
18 " A sampling plan is all about how you’re planning to gather data for your market research. It is going to include a sample of all those people who can represent your target audience and can also be easily studied. "
19 " You can segment your market according to demographics, psychographics, a combination of these two, or something else. In the end, it is all going to depend on your current marketing plan. "
20 " If you’re segmenting based on gender and your target audience is made up of all the genders, then make sure that people from all the genders form a part of your study. This way, you will get more accurate results. "