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21 " Sampling is directly dependent on your goal. If your goal is to increase your product quality, then you want to research those customers who have been using your products for quite some time. If you want to improve your first impression as a brand, then you can focus on those customers who are new to your brand. "
― Pooja Agnihotri , Market Research Like a Pro
22 " Try not to have a very small sample size. Because if your sample size is very small, you will end up excluding a lot of people from your studies who should form a part of it. "
23 " The sample size is also going to depend on how well you can divide your target market into various groups. Make sure you take everything into consideration while forming your groups. "
24 " You have to spend a lot of time with your customers and competitors to know what’s going on in their lives. You don’t want to be the last one to know that your customers’ needs have changed and now they want to break up with your brand. "
25 " The most important thing you have to remember is to always move forward, irrespective of any unexpected obstacles coming your way. You have to make sure that every step is moving you closer towards your research goals. "
26 " When you want to learn something in detail, you do descriptive research. "
27 " Quantitative market research deals with collecting and analyzing numerical data to describe or predict the variables of your interest. "
28 " Qualitative research is about collecting and understanding non-numerical data. It’s about how humans think, perceive, or give meaning to a thing based on various stimuli. "
29 " In the digital world, we have gained access to various online survey tools. Online surveys are replacing the old form of pen and paper surveys because of their ease and convenience. "
30 " A good survey design is very important for the success of your project. Make sure that you include a mix of open-ended as well as closed questions in it. "
31 " Focus groups for business projects are kind of the same. In this, you are going to collect data from a group of your customers or potential customers rather than your friends. "
32 " Interviews generally involve a smaller group but still help you in collecting detailed information on a subject of your choice. "
33 " If the data reveals that your customers are unhappy with your product, then not making a decision to improve your product is a waste of your resources and time spent on learning this. "
34 " Always try to connect your decision-making to some sort of data. If you don’t have data, start a market research project and gain data on that topic. Don’t make any decision just on the basis of your “intuition. "
35 " The more segmentation you do, the more groups will be formed and your sample size will increase in response to that. "
36 " Systematic sampling is like random sampling, except the members are not chosen totally randomly. You can choose members at regular intervals here. "
37 " Before you start your research, you need to know where to look for that data. "
38 " Internal sources of information are those sources that you can find within your own organization. "
39 " Sometimes, when we need detailed information to solve a business problem, we need to gather data from external sources. "
40 " Whenever we collect data from the original source ourselves, the data gained in the process is known as the primary data. "