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" We've already pointed out, in Chapter One, that "matter" was originally a synergetic or holistic concept, including the observer, and not a reified or thingified Substance outside us — it meant, originally, that which we experience in making a measurement, remember? — and, in this connection, what do you suppose "fact" meant originally? "
― Robert Anton Wilson , The New Inquisition: Irrational Rationalism and the Citadel of Science