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" Buckminster Fuller often urged his audiences to try this simple experiment: stand, at "sunset," facing the sun for several minutes. As you watch the spectacular technicolor effects, keep reminding yourself, "The sun is not 'going down.’ The earth is rotating on its axis." If you are statistically normal, you will feel, after a few minutes, that, even though you understand the Copernican model intellectually, part of you — a large part — never felt it before. Part of you, hypnotized by metaphor, has always felt the pre-Copernican model of a stationary Earth. "
― Robert Anton Wilson , The New Inquisition: Irrational Rationalism and the Citadel of Science
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" In terms of mathematical information theory, each great painting is important because it contains information. In this theory, information is, roughly, that which you haven't encountered before. A painting you have encountered often contains new information again if you suddenly see it in a new way. Norbert Wiener, one of the inventors of information theory, expressed this thought by saying great poetry contains more information than political speeches. In a great poem, as in a great painting, you encounter a new and different emic reality, a new way of perceiving/experiencing humanity-in-universe. A political speech, typically, merely regurgitates old reality-tunnels. Great art, in terms of this metaphor, is merely the opposite of cliché — it takes us to a new window, instead of gazing through a habitual window. That is why the greatest art, notoriously, is always denounced as "bizarre" and "barbarous" when it first appears. The best books are called "unreadable" because people at first do not know how to read them. "
― Robert Anton Wilson , The New Inquisition: Irrational Rationalism and the Citadel of Science