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" And I *know* I wrote in the above that I hate biographies and reviews that focus on the psychological, surface detail, especially when they pertain to women writers, because I think it’s really about the cult of the personality, which is essentially problematic, and I think simplistically psychologizing which biographies are so wont to do is really problematic, and dangerous, especially when dealing with complicated women who just by being writers at a certain time and age were labelled as nonconformist, or worse, hysterical or ill or crazy, and I think branding these women as femme fatales is all so often done. And I know in a way I’m contributing to this by posting their bad-ass photos, except hopefully I am humanizing them and thinking of them as complicated selves and intellects AND CELEBRATING THEM AS WRITERS as opposed to straight-up objectifying. One particular review long ago in Poetry that really got my goat was when Brian Phillips used Gertrude Stein’s line about Djuna Barnes having nice ankles as an opener in a review of her poetry, and to my mind it was meant to be entirely dismissive, as of course, Stein was being as well. Stein was many important revolutionary things to literature, but a champion of her fellow women writers she was not. They published my letter, but then let the guy write a reply and scurry to the library and actually read Nightwood, one of my all-time, all-times, and Francis Bacon’s too, there’s another anecdote. And it’s burned in my brain his response, which was as dismissive and bourgeois as the review. I don’t remember the exact wordage, but he concluded by summing up that Djuna Barnes was a minor writer. Well, fuck a duck, as Henry Miller would say. And that is how the canon gets made. "
― Kate Zambreno
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" Your brand is the unique persona and identity of you, your company, product or service that sets it apart from others in the same market space. It is the image you or your business present to the world. A brand is composed of many different pieces which, together, capture the attention of your buyers. Some of the pieces are physical, but much of branding is intangible; ideas and thoughts put into words, pictures and videos. When small business owners ask themselves “What is branding?” the answer is, “the essence of the business, products or services.” Your personal brand conveys the way you are perceived; and how you want people to see and feel about you, your business and your products or services. You may want to sound very dignified and reinforce your ‘expert status’ and credibility depending on your products or services. Or you may want to sound approachable, edgy and smart. Whatever voice you choose, carry it into all your messaging, marketing materials, and web presence (your platform). "
― Kytka Hilmar-Jezek , Book Power: A Platform for Writing, Branding, Positioning & Publishing