Home > Work > Design by Nature: Using Universal Forms and Principles in Design
1 " Design is a fundamental human activity, relevant and useful to everyone. Anything humans create—be it product, communication or system—is a result of the process of making inspiration real. I believe in doing what works as circumstances change: quirky or unusual solutions are often good ones. Nature bends and so should we as appropriate. Nature is always right outside our door as a reference and touch point. We should use it far more than we do. "
― Maggie Macnab , Design by Nature: Using Universal Forms and Principles in Design
2 " Design that mimics the sensual continuity of nature's subtle connections of color, light and texture invite the viewer's receptivity. "
3 " Principles that drive equilibrium in nature's design also power human design. "
4 " Nature's design is fully economical. Human design follows this model when it minimizes information and maximizes understanding. "
5 " Basic geometric shapes communicate universal qualities common to all cultures. Practical design integrates them appropriately. "
6 " In geometry, as in nature, the circle is the archetypal shape of wholeness and inclusion. It is an effective shape for nonprofits or community-focused efforts. "
7 " Branding is simply pattern recognition, established across multiple tiers of application and fueled by the energy of money. "
8 " Optimal design delivers information in ways that are useful, beautiful and improve the experience of all involved: audience, client and designer. "
9 " A company has integrity when its words and actions consistently match the branding effort. "
10 " Effective problem solving in design requires a balance of strategy and spontaneity, intelligence and creativity. "
11 " Directive design gives an either/or choice, similar to a traffic sign. Interpretive design allows for personal choice, in the same way symbolism allows for individual meaning. "
12 " Design is a human ritual of understanding. "
13 " It is the nature of intuition to spark and guide creativity, and it's an essential ingredient for anything "new" to happen in the world at all. "
