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Marketing in the Age of Google: Your Online Strategy Is Your Business Strategy QUOTES

Marketing in the Age of Google: Your Online Strategy Is Your Business Strategy QUOTES

1 " But the truth is that the world has changed. And not participating in the conversation is a loud statement of its own to your customer base. You can’t control your branding message in any case because your customers are already talking about you online. The best you can do is to participate. "

― Vanessa Fox , Marketing in the Age of Google: Your Online Strategy Is Your Business Strategy

2 " Even those retailers who don’t sell products online or who have substantial offline sales are still impacted by search. Online advertising triggers $6 to be spent offline for every dollar spent online29 and the in-store sales boost from search is three times greater than online display advertising. "

― Vanessa Fox , Marketing in the Age of Google: Your Online Strategy Is Your Business Strategy