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1 " Content Marketing is not a tool to generate back-links. It is an effective marketing tool to engage audience. Back-links are bonus. "
― Hecate Strategy
2 " Content is a double-edged-sword. A good content can become a crowd-puller whereas a bad content can be lethal and pull you down. "
3 " Come on everybody. We invite you to savour our delicious mix of porridge which comprises of all the above ingredients and more! Yes we call ourselves as top chefs in integrated communication tools. And yes, we know how to cook, or rather come up with our own fusion of delicious delicacies. We intend to serve people like you who are fed up with trite and tested dishes that have almost made you suspicious about your growth. "
4 " People want to learn, before they place an order. So it is better for marketers to provide enough data-filled content to those who want to learn. Remember, if they don't find enough materials online, they will just skip you. "
5 " So you wanna have a digital marketing team? First check out what kind of marketing that your product or service required? Service industry required a different strategy, whereas a product required different strategy. The result of your digital marketing campaign depends up on the way you set the campaign after analysing your target location and target audience. "
6 " Digital Marketing is not an art of selling a product. It is an art of making people buy the product that you sell. "
7 " Technology hasn’t grown enough to influence consumer behavior. You cannot change the habit of reading newspaper: You cannot change the habit of watching soap opera. You can only replace newspaper with e-paper, and TV with YouTube. What changes is the platform, not the behavior pattern. "
8 " A four-page Catalog with unwanted business philosophy and long product descriptions is likely to find a space in dustbin. Be clear about your product and be straight in exhibiting your product in minimum words. Remember big things often come in small packages… "
9 " We tend to ignore a person who says hundred things. We listen to a person who talks about the stuff that he is good at. In the same way, your individual brand should speak about one thing. Remember big mouths don’t make big men "
10 " In order to ensure customer engagement on online, you need to look beyond building links. All you need to do is building relationship "
11 " It is not that google needs to recognize you. It is that you needed to be recognized by others first in order to get recognized by google. In short, google just analyses your popularity and awards you a top position. "
12 " Relationships are always built on trust. It is not the advertisement that may enhance the trust factor among the target audience. It is the content that makes everything different that builds the trust factor. "
13 " In digital era, the stories that the brand tells and the inspiration it transmits make all the difference. It is like the age-old technique of granny’s fairy-tale stories that engage a kid. "
14 " A sufficiently advanced strategy is a powerful tool in the hands of a marketer. Just like how a magician makes a deft use of his magic wand. This is the prime idea that drives us. And the name Hecate – the Greek goddess of Magic. However, we are not magicians to create wonders that make people believe in illusions. We are magicians in transforming the brand in lightning speed and presenting it before the right stakeholders that eventually leaves a smile on your face. We are brand magicians who can help you lift from the troubled waters with our set of magic wands and ensures a smooth sail. So what is the magic formula we have? Making you familiar among the right stakeholders is the magic wand that does the magic for your brand. Remember familiarity is a magician that is cruel to beauty but kind to ugliness. "
15 " We live in an era when technology dominates the everyday conduct of human life. However, there is a limit to what technology can do in the human behaviour. A product becomes a brand only when it is able to communicate with the end customer in effectively. The stories that the brand tells and the inspiration it transmits make all the difference. It is like the age-old technique of granny’s fairy-tale stories that engage a kid. Just as a child is captivated by such stories, an effective brand story can play an important role in engaging the targeted audience. The only difference is the platform: digital. Yes, you must tell your brand story in a magically convincing way. "
16 " Our strategy is that we can diagnose and come up with the apt tool that suits each business model. Confused? Okay, here is a life story for you. (We are no snake-oil salesmen, mind you!) We had a premium South Indian education institution which wanted to enhance the image and gain ROI. We demolished their traditional 70:30 print-online approach and adopted novel approach which tremendously enhanced their image and increased the ROI to their expectation. "
17 " Our delicious approach is served hot under the single roof of Hecate Strategy. And it generates the attention you want from the matrix of Paid, Earned, Shared and Owned audiences (PESO), in addition to outstanding media coverage. We make sure that our clients get found and noticed amidst this heavily crowded marketplace. "
18 " Ecommerce is not only about selling products. It is also about inventory, analytics, and user experience "
