" We live in an era when technology dominates the everyday conduct of human life. However, there is a limit to what technology can do in the human behaviour. A product becomes a brand only when it is able to communicate with the end customer in effectively. The stories that the brand tells and the inspiration it transmits make all the difference. It is like the age-old technique of granny’s fairy-tale stories that engage a kid. Just as a child is captivated by such stories, an effective brand story can play an important role in engaging the targeted audience. The only difference is the platform: digital. Yes, you must tell your brand story in a magically convincing way. "

― Hecate Strategy