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101 " How do you build peaks? You create a positive moment with elements of elevation, insight, pride, and/or connection. "
― Chip Heath , The Power of Moments: Why Certain Experiences Have Extraordinary Impact
102 " Moments of pride commemorate people’s achievements. We feel our chest puff out and our chin lift. 2. There are three practical principles we can use to create more moments of pride: (1) Recognize others; (2) Multiply meaningful milestones; (3) Practice courage. The first principle creates defining moments for others; the latter two allow us to create defining moments for ourselves. 3. We dramatically underinvest in recognition. • Researcher Wiley: 80% of supervisors say they frequently express appreciation, while less than 20% of employees agree. 4. Effective recognition is personal, not programmatic. (“ Employee of the Month” doesn’t cut it.) • Risinger at Eli Lilly used “tailored rewards” (e.g., Bose headphones) to show his team: I saw what you did and I appreciate it. 5. Recognition is characterized by a disjunction: A small investment of effort yields a huge reward for the recipient. • Kira Sloop, the middle school student, had her life changed by a music teacher who told her that her voice was beautiful. 6. To create moments of pride for ourselves, we should multiply meaningful milestones—reframing a long journey so that it features many “finish lines.” • The author Kamb planned ways to “level up”—for instance “Learn how to play ‘Concerning Hobbits’ from The Fellowship of the Ring”—toward his long-term goal of mastering the fiddle. "
103 " Generative metaphors and proverbs both derive their power from a clever substitution: They substitute something easy to think about for something difficult. "
― Chip Heath , Made to Stick: Why Some Ideas Survive and Others Die
104 " spell out the benefit of the benefit. In other words, people don’t buy quarter-inch drill bits. They buy quarter-inch holes so they can hang their children’s pictures. "
105 " Don’t obsess about the failures. Instead, investigate and clone the successes. "
― Chip Heath , Switch: How to Change Things When Change Is Hard
106 " Feature creep is an innocent process. An engineer looking at a prototype of a remote control might think to herself, “Hey, there’s some extra real estate here on the face of the control. And there’s some extra capacity on the chip. Rather than let it go to waste, what if we give people the ability to toggle between the Julian and Gregorian calendars? "
107 " Here’s our three-part recipe to create more moments of elevation: (1) Boost the sensory appeal; (2) Raise the stakes; (3) Break the script. Usually elevated moments have 2 or 3 of those traits. "
108 " Beware the soul-sucking force of reasonableness "
109 " The advice we give others, then, has two big advantages: It naturally prioritizes the most important factors in the decision, and it downplays short-term emotions. "
― Chip Heath , Decisive: How to Make Better Choices in Life and Work
110 " What would I tell my best friend to do in this situation? "
111 " Big-picture, hands-off leadership isn’t likely to work in a change situation, because the hardest part of change—the paralyzing part—is precisely in the details. "
112 " defining moments can be consciously created. You can be the architect of moments that matter. "
113 " Their relationship was utterly transformed because of a simple question: “What matters to you? "
114 " Stories should put knowledge into a frame work that is more lifelike. "
― Chip Heath
115 " To experience more defining moments, we need to rethink the way we set goals. "
116 " Use statistics as input not output. Use them to make up your mind on an issue.Don't make up your mind and then go looking for the number to support yourself. "
117 " To change behavior, you’ve got to direct the Rider, motivate the Elephant, and shape the Path. If "
118 " The company wants to sell you more shampoo, your friend doesn't, so she gets more trust points. "
119 " Lots of us have expertise in particular areas. Becoming an expert in something means that we become more and more fascinated by nuance and complexity. That’s when the Curse of Knowledge kicks in, and we start to forget what it’s like not to know what we know. "
120 " When Blakely and her brother were growing up, her father would ask them a question every week at the dinner table: “What did you guys fail at this week?” “If we had nothing to tell him, he’d be disappointed,” Blakely said. “The logic seems counterintuitive, but it worked beautifully. He knew that many people become paralyzed by the fear of failure. "