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81 " One way to motivate action, then, is to make people feel as though they’re already closer to the finish line than they might have thought. "
― Chip Heath , Switch: How to Change Things When Change Is Hard
82 " So if you reach the Riders of your team but not the Elephants, team members will have understanding without motivation. If you reach their Elephants but not their Riders, they’ll have passion without direction. In "
83 " Most of the big problems we encounter in organizations or society are ambiguous and evolving. They don’t look like burning-platform situations, where we need people to buckle down and execute a hard but well-understood game plan. To solve bigger, more ambiguous problems, we need to encourage open minds, creativity, and hope. "
84 " mental practice alone produced about two thirds of the benefits of actual physical practice "
― Chip Heath , Made to Stick: Why Some Ideas Survive and Others Die
85 " Rather than focusing solely on what’s new and different about the change to come, make an effort to remind people what’s already been conquered. "
86 " a secondary effect of being angry, which was recently discovered by researchers, is that we become more certain of our judgments. When we’re angry, we know we’re right, as anyone who has been in a relationship can attest. "
87 " More options, even good ones, can freeze us and make us retreat to the default plan, "
88 " Statistics are rarely meaningful in and of themselves. Statistics will, and should, almost always be used to illustrate a relationship. It’s more important for people to remember the relationship than the number. "
89 " As we gain information we are more likely to focus on what we don't know :" Someone who knows the state capitals of 17 of 50 states may be proud of her knowledge. But someone who knows 47 may think of herself as not knowing 3 capitals "
― Chip Heath
90 " What would you do if you knew you would not live until 40? "
― Chip Heath , The Power of Moments: Why Certain Experiences Have Extraordinary Impact
91 " If you want to be part of a group that bonds like cement, take on a really demanding task that’s deeply meaningful. All of you will remember it for the rest of your lives. "
92 " You don't have to speak monosyllables to be simple. What we mean by simple is finding the core of the idea. "
93 " Curiosity, he says, happens when we feel a gap in our knowledge. "
94 " Direct the Rider. What looks like resistance is often a lack of clarity. So provide crystal-clear direction. (Think 1% milk.) Motivate the Elephant. What looks like laziness is often exhaustion. The Rider can’t get his way by force for very long. So it’s critical that you engage people’s emotional side "
95 " The “occasionally remarkable” moments shouldn’t be left to chance! They should be planned for, invested in. "
96 " Your brain hosts a truly staggering number of loops. The more hooks an idea has, the better it will cling to memory. "
97 " Ambiguity is exhausting to the Rider, because the Rider is tugging on the reins of the Elephant, trying to direct the Elephant down a new path. But when the road is uncertain, the Elephant will insist on taking the default path, the most familiar path, just as the doctors did. Why? Because uncertainty makes the Elephant anxious. (Think of how, in an unfamiliar place, you gravitate toward a familiar face.) And that’s why decision paralysis can be deadly for change—because the most familiar path is always the status quo. "
98 " In highly successful change efforts, people find ways to help others see the problems or solutions in ways that influence emotions, not just thought. "
99 " As Mark Twain said, “Courage is resistance to fear, mastery of fear—not absence of fear. "
100 " And that’s the charge for all of us: to defy the forgettable flatness of everyday work and life by creating a few precious moments. "