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" spell out the benefit of the benefit. In other words, people don’t buy quarter-inch drill bits. They buy quarter-inch holes so they can hang their children’s pictures. "
―
Chip Heath
,
Made to Stick: Why Some Ideas Survive and Others Die
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SOME TOPICS
these waters
no great mystery
a bastard
no actions
The spending
some small thing
the high walls
doorless
their wills
the only obstacle