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61 " We’ve all heard about the importance of persistence. But I had misunderstood. Success comes from persistently improving and inventing, not from persistently doing what’s not working. "
― Derek Sivers , Anything You Want
62 " But I never again promised a customer that I could do something that was beyond my full control. "
63 " Kurt Vonnegut and Joseph Heller were at a party at a billionaire’s extravagant estate. Kurt said, “Wow! Look at this place! This guy has everything!” Joseph said, “Yes, but I have something he’ll never have. . . . Enough. "
64 " They did it saying, “We need the very best,” but it didn’t improve anything for the customers. Never forget that absolutely everything you do is for your customers. Make every decision—even decisions about whether to expand the business, raise money, or promote someone—according to what’s best for your customers. If you’re ever unsure what to prioritize, just ask your customers the open-ended question, “How can I best help you now?” Then focus on satisfying those requests. "
65 " I hope you find these ideas useful for your own life or business. I also hope you disagree with some of them. Then I hope you e-mail me to tell me about your different point of view, because that’s my favorite part of all. (I’m a student, not a guru.) "
66 " Never forget why you’re really doing what you’re doing. Are you helping people? Are they happy? Are you happy? Are you profitable? Isn’t that enough? How "
67 " A rule of capitalism: whoever takes the most financial risk gets the rewards. "
― Derek Sivers
68 " Don’t try to change them ... unless they asked you to. "
69 " Business is not about money. It’s about making dreams come true for others and for yourself. "
70 " Ideas are just a multiplier of execution. "
71 " Don’t try to impress an invisible jury of MBA professors. It’s OK to be casual. "
72 " Business is as creative as the fine arts. You can be as unconventional, unique, and quirky as you want. A business is a reflection of the creator. "
73 " The real point of doing anything is to be happy, so do only what makes you happy. "