" They did it saying, “We need the very best,” but it didn’t improve anything for the customers. Never forget that absolutely everything you do is for your customers. Make every decision—even decisions about whether to expand the business, raise money, or promote someone—according to what’s best for your customers. If you’re ever unsure what to prioritize, just ask your customers the open-ended question, “How can I best help you now?” Then focus on satisfying those requests. "

― Derek Sivers , Anything You Want