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41 " One of the first mistakes budding Makers make when they start to sell their product is not charging enough. It’s easy to see why, for all sorts of reasons. They want the product to be popular, and they know the lower the price, the more it will sell. Some may even feel that if the product was created with community volunteer help, it would be unseemly to charge more than it costs. Such thinking may be understandable, but it’s wrong. "
― Chris Anderson , Makers: The New Industrial Revolution
42 " The labor arbitrage view of global trade, a model that goes back to the dawn of the First Industrial Revolution, assumes that manufacturing will always flow to low-cost countries. But the new automation view suggests that the advantages of cheap labor are shrinking while other factors—closeness to the ultimate consumer, transportation costs (including possible carbon taxes), flexibility, quality, and reliability—are rising. "
43 " For physical goods, the twentieth-century limits to choice were based on three distribution bottlenecks—you could only buy things that passed all of the three tests: 1. The products were popular enough for manufacturers to make. 2. The products were popular enough for retailers to carry. 3. The products were popular enough for you to find (via advertising or prominent placement in stores near you). As Amazon showed, the Web could help with the latter two, right out of the gate. "
44 " Washington les hizo caso. En abril de 2012 el presidente Obama incluyó la financiación colectiva en la Ley Jumpstart Our Business Startups (JOBS). Dicha ley facilita a las empresas pequeñas "
45 " O sea que, ya ve: la maquinaria industrial de los imperios de medios de comunicación más grandes del siglo XX transformada en una cosa que usted puede manejar desde su propio ordenador. Ayer las instalaciones informáticas más grandes del mundo trabajaban para el gobierno, las grandes empresas y los laboratorios de investigación. Hoy trabajan para usted. Esto ha sido lo que ha traído consigo el desktop. "