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1 " Consistency: The strategy must not present mutually inconsistent goals and policies. Consonance: The strategy must represent an adaptive response to the external environment and to the critical changes occurring within it. Advantage: The strategy must provide for the creation and/or maintenance of a competitive advantage in the selected area of activity. Feasibility: The strategy must neither overtax available resources nor create unsolvable subproblems. "
― Henry Mintzberg , Strategy Safari: A Guided Tour Through The Wilds of Strategic Management
2 " At its simplest, the design school proposes a model of strategy making that seeks to attain a match, or fit, between internal capabilities and external possibilities. "
3 " To many of these writers, planning became not just an approach to strategy formation but a virtual religion to be promulgated with the fervor of missionaries. "
4 " (from Inkpen and Choudhury, 1995:313-323) … Strategy absence need not be associated with organizational failure…. Deliberate building in of strategy absence may promote flexibility in an organization…. Organizations with tight controls, high reliance on formalized procedures, and a passion for consistency may lose the ability to experiment and innovate. "
5 " can any organization really be sure of its strengths before it tests them? Every strategic change involves some new experience, a step into the unknown, the taking of some kind of risk. Therefore no organization can ever be sure in advance whether an established competence will prove to be a strength or a weakness. "
6 " Much information important for strategy making never does become hard fact. The expression on a customer’s face, the mood in the factory, the tone of voice of a government official, all of this can be information for the manager but not for the formal system. "
7 " Moreover, a single story from one disgruntled customer may be worth more than all those reams of market research data simply because, while the latter may identify a problem, it is the former that can suggest the solution. "
8 " while hard data may inform the intellect, it is largely soft data that builds wisdom. "
