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81 " BE BRIEF. Brevity beats verbosity in social media. You’re competing with millions of posts every day. People make snap judgments and move right along if you don’t capture their interest at a glance. My experience is that the sweet spot for posts of curated content is two or three sentences on Google+ and Facebook and 100 characters on Twitter. The sweet spot for content that you create, such as blog posts, is 500 to 1,000 words. "
― Guy Kawasaki , The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
82 " It’s not what you know or who you know, but who knows you. —Susan RoAne "
83 " Should I share my secret ideas with anybody other than my dog? A: The only thing worse than a paranoid entrepreneur is a paranoid entrepreneur who talks to his dog. There is much more to gain—feedback, connections, sales opportunities—by discussing your idea with many people than there is to lose. Also, if discussing your idea makes it indefensible, you don’t have much of an idea in the first place. Ideas are easy; implementation is hard. My hypothesis is that the more an entrepreneur insists on a nondisclosure agreement, the less viable the idea. After several decades of work with startups in Silicon Valley, I’ve never heard of a company "
84 " For example, how much do you think a senior vice president of Microsoft who came from McKinsey knows about starting a company? "
85 " networking (which is “schmoozing” for goyim) "
86 " all, leaders cannot have a bad day. No matter how scared and depressed you are, you cannot show fear, uncertainty, or doubt. You must exude optimism every day. "
87 " Should two founders split the company right down the middle? Answer you’re looking for: “No, you should allocate 25 percent to future employees and 35 percent to the first two rounds of investments. That leaves 40 percent for the founders to split among themselves. "
88 " Trying to minimize weakness doesn’t produce strength. "
89 " Can we get a bank loan to start our business? Answer you’re looking for: “No,” assuming it’s a tech business. Tech businesses don’t have liquid assets to use as collateral. "
90 " Exude Optimism Above all, leaders cannot have a bad day. No matter how scared and depressed you are, you cannot show fear, uncertainty, or doubt. You must exude optimism every day. “I cannot remember a time when Steve Jobs looked beaten. "
91 " How long should our business plan be? Answer you’re looking for: “You shouldn’t write a business plan. You should get customers. "
92 " Even better, once you’re sure you have the domain, ask your social media followers what the name means in their language. "
93 " Find Soul Mates The next step is to find some soul mates to go on your adventure—think Bilbo Baggins in The Fellowship of the Ring. However, people love the notion of the sole innovator: Thomas Edison (lightbulb), Steve Jobs (Macintosh), Henry Ford (Model T), Anita Roddick (The Body Shop), and Richard Branson (Virgin Airlines). It’s wrong. "
94 " Do not pray for an easy life; pray for the strength to endure a difficult one. —Bruce Lee "
95 " Numbers are a bad idea for names because people won’t know whether to use numerals (123) or to spell out the number (One Two Three). "
96 " When telescopes work, everyone is an astronomer, and the world is full of stars. When they don’t, everyone whips out their microscopes, and the world is full of flaws. The reality is that you need both microscopes and telescopes to achieve success. "
97 " How about first ensuring that people within a twenty-mile radius like the food before worrying about scaling the restaurant? "
98 " What gets measured gets done. "
99 " Do you think we need a real CEO? Answer you’re looking for: “Maybe, someday. But probably not right now. What you really need right now is a great product. "
100 " Today brands are built on what people are saying about them on social media—not on what companies are saying about themselves. "