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" The 4-Hour Workweek Films: The Bourne Identity, Shaun of the Dead “Flow” album: Gran Hotel Buenos Aires by Federico Aubele “Wake-up” album: One-X by Three Days Grace The 4-Hour Body Films: Casino Royale, Snatch “Flow” album: Luciano Essential Mix (2009, Ibiza) featuring DeadMau5 “Wake-up” album: Cold Day Memory by Sevendust The 4-Hour Chef Films: Babe (Yes, the pig movie. It was the first thing that popped up for free under Amazon Prime. I watched it once as a joke and it stuck. “That’ll do, pig. That’ll do.” Gets me every time.) “Flow” album: “Just Jammin’” extended single track by Gramatik “Wake-up” album: Dear Agony by Breaking Benjamin Tools of Titans Films: None! I was traveling and used people-watching at late-night cafés in Paris and elsewhere as my “movie.” “Flow” album: I Choose Noise by Hybrid “Wake-up” album: Over the Under by Down "
― Timothy Ferriss , Tools of Titans: The Tactics, Routines, and Habits of Billionaires, Icons, and World-Class Performers
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" #11—What if I could only subtract to solve problems? From 2008 to 2009, I began to ask myself, “What if I could only subtract to solve problems?” when advising startups. Instead of answering, “What should we do?” I tried first to hone in on answering, “What should we simplify?” For instance, I always wanted to tighten the conversion fishing net (the percentage of visitors who sign up or buy) before driving a ton of traffic to one of my portfolio companies. One of the first dozen startups I worked with was named Gyminee. It was rebranded Daily Burn, and at the time, they didn’t have enough manpower to do a complete redesign of the site. Adding new elements would’ve been time-consuming, but removing them wasn’t. As a test, we eliminated roughly 70% of the “above the fold” clickable elements on their homepage, focusing on the single most valuable click. Conversions immediately improved 21.1%. That quick-and-dirty test informed later decisions for much more expensive development. The founders, Andy Smith and Stephen Blankenship, made a lot of great decisions, and the company was acquired by IAC in 2010. I’ve since applied this “What if I could only subtract . . . ?” to my life in many areas, and I sometimes rephrase it as “What should I put on my not-to-do list? "
― Timothy Ferriss , Tools of Titans: The Tactics, Routines, and Habits of Billionaires, Icons, and World-Class Performers
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" The moment that you feel that, just possibly, you’re walking down the street naked, exposing too much of your heart and your mind and what exists on the inside, showing too much of yourself. That’s the moment you may be starting to get it right.” —Neil Gaiman, University "
― Timothy Ferriss , Tools of Titans: The Tactics, Routines, and Habits of Billionaires, Icons, and World-Class Performers