Home > Work > SEO Help: 20 Semantic Search Steps that Will Help Your Business Grow
1 " Marketing effectively, in a semantic web, revolves around those three ‘little’ requirements: Trust, Authority, Reputation. "
― David Amerland , SEO Help: 20 Semantic Search Steps that Will Help Your Business Grow
2 " Semantic search requires three things: Trust, Authority and Reputation. All three revolve around your digital profiles, their activity and the sentiment levels and engagement that each generates. Semantic search also requires differentiation – the ability of search to understand the “uniqueness” of you. "
3 " A business needs a character and an identity, just like a person and just like a person it needs to have a Voice. "
4 " Everything that happens now in the online world is part of a conversation. "
5 " When it comes to measuring the effectiveness of your engagement in the social media environment what counts are: Comments and Sentiment. "
6 " When it comes to semantic search and the success of your social media policy, truly, there is only one thing that absolutely counts: engagement. "
7 " It is no accident that in the field of philosophy ontology is the study of reality, existence and coming into being. In the fields of information retrieval (semantic search) and computing, ontology is the naming of the types, interrelationships and properties of the entities that exist (in reality or conceptually) and which define a particular domain of knowledge or expertise. "
8 " Everything that happens now in the online world is part of a conversation. The problem with this (if we can call it a problem) is that this conversation takes place frequently asynchronously and often across platforms. "
9 " An entity, whether a person or a thing, requires the independent collection of facts about them and a cross-referencing of these facts through their digital footprint. "
10 " In few other marketing activities does the phrase “the more things change, the more they remain the same” hold as much meaning as it does in search. "
11 " Semantic search is a holistic effort by Google (primarily) to understand who you are and what you do across the web. "
12 " Everything you see in the world around you is content of some kind. The clothes you wear, the songs you sing, the ads you watch, the food you buy, the tunes you hum and the memes you share. Everything is a signal that sends a message. "
13 " The social media web is a very noisy one indeed and making sure that you are heard requires you to shout more effectively, rather than louder. "
14 " The content you create and then share is part of your digital identity. It helps those who consume it to understand who you are, why you do the things you do and what values you stand for. As a result content is the primary means through which you establish your online identity, create your reputation and generate the all essential sense of trust without which nothing else can take place. "
