" The content you create and then share is part of your digital identity. It helps those who consume it to understand who you are, why you do the things you do and what values you stand for. As a result content is the primary means through which you establish your online identity, create your reputation and generate the all essential sense of trust without which nothing else can take place. "

― David Amerland , SEO Help: 20 Semantic Search Steps that Will Help Your Business Grow