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21 " Arquímedes dijo una vez: <> Hoy en día, habría señalado nuestros medios de comunicación electrónicos y habría dicho: <>. Pero una vez que hemos entregado nuestros sentidos y nuestros sistemas nerviosos a las manipulaciones de quienes tratan de sacar provecho aniquilando nuestros ojos, oídos, nervios y cerebro, el resultado será que ya no tendremos derechos. "
― Marshall McLuhan , Understanding Media: The Extensions of Man
22 " The alphabet (and its extension into typography) made possible the spread of the power that is knowledge, and shattered the bonds of tribal man, thus exploding him into an agglomeration of individuals. Electric writing and speed pour upon him, instantaneously and continuously, the concerns of all other men. He becomes tribal once more. The human family becomes one tribe again. "
23 " Once we have surrendered our senses and nervous systems to the private manipulation of those who would try to benefit from taking a lease on our eyes and ears and nerves to commercial interests is like handing over the common speech to a private corporation or like giving the Earth's atmosphere to a company as a monopoly...As long as we adopt the Narcissus attitude of regarding the extension of our own bodies as really *out there* and really independent of us, we will meet all technological challenges with the same sort of banana skin pirouette and collapse. "