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" Once we have surrendered our senses and nervous systems to the private manipulation of those who would try to benefit from taking a lease on our eyes and ears and nerves to commercial interests is like handing over the common speech to a private corporation or like giving the Earth's atmosphere to a company as a monopoly...As long as we adopt the Narcissus attitude of regarding the extension of our own bodies as really *out there* and really independent of us, we will meet all technological challenges with the same sort of banana skin pirouette and collapse. "

Marshall McLuhan , Understanding Media: The Extensions of Man


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Marshall McLuhan quote : Once we have surrendered our senses and nervous systems to the private manipulation of those who would try to benefit from taking a lease on our eyes and ears and nerves to commercial interests is like handing over the common speech to a private corporation or like giving the Earth's atmosphere to a company as a monopoly...As long as we adopt the Narcissus attitude of regarding the extension of our own bodies as really *out there* and really independent of us, we will meet all technological challenges with the same sort of banana skin pirouette and collapse.