188
" Attempt to influence public opinion by means of newspapers, radio, television, and advertising are based on two factors. On the one hand, they rely on sampling techniques that reveal the trend of "opinion" or "wants"-that is, of collective attitudes. On the other, they express the prejudices, projections, and unconscious complexes (mainly the power complex) of those who manipulate public opinion. But statistics do no justice to the individual. Although the average size of stones in a heap may be five centimeters, one will find very few stones of exactly this size in the heap. "
― C.G. Jung , Man and His Symbols
198
" In practical terms this means that the existence of human beings will never be satisfactorily explained in terms of isolated instincts or purposive mechanism such as hunger, power, sex, survival, perpetuation of the species, and so on. That is, man’s main purpose is not to eat, drink, etc., but to be human. Above and beyond these drives, our inner psychic reality serves to manifest a living mystery that can be expressed only by a symbol, and for its expression the unconscious often chooses the powerful image of the Cosmic Man. "
― C.G. Jung , Man and His Symbols