The Age of Ideas: Unlock Your Creative Potential QUOTES

41 " It was my own frustration in constantly explaining the value of intangibles that led me to write down these thoughts, intending to increase understanding by creating a coherent explanation of this transformative perspective. "

― Alan Philips, , The Age of Ideas: Unlock Your Creative Potential

42 " The Creator’s Formula is made up of four key elements: defined purpose, experienced creativity, flawless execution, and emotional
generosity. "

― Alan Philips, , The Age of Ideas: Unlock Your Creative Potential

43 " Once you discover your purpose, the goal becomes to live it in all aspects of what you do. This is the integrated life, a life in which there’s no difference between work and play; there’s only your purpose and what you’re doing at that very moment to live that truth, wholly and completely. The closer you get to that point, the closer your entire life comes to being an actualized existence, and the more likely you will enjoy many more of Maslow’s peak experiences. "

― Alan Philips, , The Age of Ideas: Unlock Your Creative Potential

44 " While Sweetgreen specializes in serving healthy salads and grain bowls, there are doz- ens of salad and health food restaurant groups that do the same. It is Sweetgreen’s commitment to their higher purpose that sets them apart. "

― Alan Philips, , The Age of Ideas: Unlock Your Creative Potential

45 " Through this purpose Sweetgreen has become more than a restaurant—it’s become a movement and a community, one that people are so proud to be a part of that they share Sweetgreen content on their social feeds and wear T-shirts emblazoned with the restaurant’s logo. The founders remain committed to their differentiating core values, such as “creating solutions where the company wins, the customer wins, and the community wins,” and have used those values, rooted in their purpose, to drive the company forward. "

― Alan Philips, , The Age of Ideas: Unlock Your Creative Potential

46 " The crowds aren’t coming to Sweetgreen stores and the festival simply for great salads or cool music acts. They’re coming because they buy into what Sweetgreen stands for, and because, on a deeper level, they feel a reflection of themselves in Sweet- green’s purpose—which is itself an honest manifestation of what the people behind the business believe and what they stand for. "

― Alan Philips, , The Age of Ideas: Unlock Your Creative Potential

47 " ideas come in the doing: learn it, to know it. "

― Alan Philips, , The Age of Ideas: Unlock Your Creative Potential

48 " Being an independent thinker is the opposite of what we’re taught by most organized groups, from preschool classes to our teams at work. We feel comfortable in communities, so we encour- age the group dynamic and fitting-in above individuality. But cre- ativity and innovation require that you trust yourself and go against the group—that you think for yourself. Nothing truly innovative, visionary, or creative has ever come out of a group of people sitting in a boardroom giving their opinions on an idea, especially when the market is demanding authenticity. "

― Alan Philips, , The Age of Ideas: Unlock Your Creative Potential

49 " Trusting yourself enough to go against the grain, to do some- thing that’s truly a reflection of your purpose, isn’t what we’re taught. It only comes when we’ve gained enough experience to choose our own path, trust our instincts, and create from within. That’s what it means to be an experienced creative. "

― Alan Philips, , The Age of Ideas: Unlock Your Creative Potential

50 " Shortcuts don’t work because by nature they show you don’t really care about the customer’s needs more than your own. Manipulating a customer into action is no different from manipulating a friend to get your way. True emotional generosity combines action and intention to create lasting connection. "

― Alan Philips, , The Age of Ideas: Unlock Your Creative Potential

51 " The hardest thing that there is, is to get up in the morning, look in the mirror, and be happy. Everybody wants this, of course, everybody looks for this. I have achieved this. It has been thirty years that I get up in the morning very early. I work sixteen hours doing what I love
and I sleep and I am happy. Why? Because I have passion for what
I am doing and I have challenges that I always believe I am not going to reach and I fight to achieve them. That is what life is, a struggle to reach a challenge.
—Chef Ferran Adrià "

― Alan Philips, , The Age of Ideas: Unlock Your Creative Potential

52 " So, what is it that Rubin does? How has he helped artists make their best music for nearly forty years across such disparate genres and styles? The secret seems to be rooted in self-discovery. As Natalie Maines of the Dixie Chicks put it, the legendary pro- ducer “has the ability and the patience to let music be discovered, not manufactured.” In other words, to use our terminology, Rubin understands that magic needs to come from within. "

― Alan Philips, , The Age of Ideas: Unlock Your Creative Potential

53 " This combination of the internal, intangible emotional jour- ney and the practical skill of making music—the “heartwork and headwork,” as Rubin calls it—is how he’s sustained his craft across genres for so many decades. He taps into something far beyond the type of music or production style, and instead connects to the artist through a first-principle truth: that their greatest work can only come from manifesting and sharing a reflection of their true purpose. "

― Alan Philips, , The Age of Ideas: Unlock Your Creative Potential

54 " Who we are to the outside world and whether we are able to manifest our purpose is the result of work done when no one is looking. Every decision we make has positive and negative implications for our future and therefore must involve a strong framework, one that guides our choices and focuses our energy. "

― Alan Philips, , The Age of Ideas: Unlock Your Creative Potential

55 " In today’s market, anything that isn’t differentiated through creativity or a 10x technology will be immediately commodified by the industrial system. The only way to sustainably incite your audience to take action is to inspire them with meaningful purpose. "

― , The Age of Ideas: Unlock Your Creative Potential

56 " Experienced creatives develop the ability to manifest their breed of creativity consistently over a period of time. Simply put, it’s the difference between a one-hit wonder and Michael Jackson. "

― , The Age of Ideas: Unlock Your Creative Potential

57 " BUILD A LIFE THAT CREATES THE OPPORTUNITY TO DO GREAT WORK. "

― Alan Philips, , The Age of Ideas: Unlock Your Creative Potential

58 " Like shooting a basketball or playing a guitar, being creative— the miracle of forming something new and valuable through action or thought—must be practiced, no matter what the medium of expression. "

― Alan Philips, , The Age of Ideas: Unlock Your Creative Potential

59 " Emotional generosity is when an individual or organization combines empathy—the willingness to feel, understand, and share another person’s experiences and emotions—and sacrifice, surren- dering something you need or desire so that someone else can have it. The result of combining these two attributes is trust: the belief that someone or something is good, honest, and reliable. And when someone trusts you, they’re willing to emotionally connect with you. That connection, that bond, is invaluable, both in personal relationships and organizational loyalty and growth. When people feel trust and connection, they allow themselves to be taken on a journey, and that’s what makes it possible to create something truly special. "

― Alan Philips, , The Age of Ideas: Unlock Your Creative Potential

60 " Discovery occurs when the creator(s) looks within, and creative outputs improve as self-awareness increases. The more you understand about yourself and what is important to you, the more meaningfully you can share that with the world. "

― Alan Philips, , The Age of Ideas: Unlock Your Creative Potential