" So, what is it that Rubin does? How has he helped artists make their best music for nearly forty years across such disparate genres and styles? The secret seems to be rooted in self-discovery. As Natalie Maines of the Dixie Chicks put it, the legendary pro- ducer “has the ability and the patience to let music be discovered, not manufactured.” In other words, to use our terminology, Rubin understands that magic needs to come from within. "

― Alan Philips, , The Age of Ideas: Unlock Your Creative Potential