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1 " 1. What is our mission? 2. Who is our customer? 3. What does the customer value? 4. What are our results? 5. What is our plan?2 "
― Peter F. Drucker , The Five Most Important Questions You Will Ever Ask about Your Organization: An Inspiring Tool for Organizations and the People Who Lead Them
2 " The danger is in acting on what you believe satisfies the customer. You will inevitably make wrong assumptions. Leadership should not even try to guess at the answers; it should always go to customers in a systematic quest for those answers. "
3 " To do the most good requires saying no to pressures to stray, and the discipline to stop doing what does not fit. "
4 " What is our mission? Who is our customer? What does the customer value? What are our results? and What is our plan? "