Home > Work > The Moe Manifesto: An Insider's Look at the Worlds of Manga, Anime, and Gaming

The Moe Manifesto: An Insider's Look at the Worlds of Manga, Anime, and Gaming QUOTES

The Moe Manifesto: An Insider's Look at the Worlds of Manga, Anime, and Gaming QUOTES

1 " PG: Who tends to have an interest in moé characters? HT: Clearly we are talking about those who are marginalized— Japanese men in particular, who seem to be getting weaker. After the Second World War, the value of men in Japan was determined by their productivity at work. The man who earned money was able to spend it, showing that he was a worthy mate. This then became the only way to be a man, the only way to be favorably appraised by women. I call this the era of love capitalism, meaning that dating and courtship were increasingly tied to consumption. Trendy dramas aired on television that promoted going to fancy restaurants or taking a ski vacation. So those men who failed or dropped out of the system looked for love elsewhere, for example in manga and anime. The situation got worse when the economy tanked in the 1990s, which made it harder to get that job and be that ideal man. There were a few men who had love and a lot of men who didn’t. I call this the love gap (ren’ai kakusa). Moé provides a low-cost, low-stress solution to this problem. It is love on our terms. Moé is a love revolution that challenges people’s commonsense notions about the world. You don’t need much capital to access moé, and you can do it in a way that suits you. Don’t misunderstand me. I’m not saying that everyone should give up on reality; I’m just pointing out that some of us find satisfaction with fictional characters. It’s not for everyone, but maybe more people would recognize this life choice if it wasn’t always belittled. Forcing people to live up to impossible ideals so that they can participate in so-called reality creates so-called losers, who in their despair might lash out at society. We don’t have to accept something just because people tell us that it is normal or right or better. "

― Patrick W. Galbraith , The Moe Manifesto: An Insider's Look at the Worlds of Manga, Anime, and Gaming