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" Because most people don’t know that the little dagger symbol on the New York Times bestsellers list means that retailers have reported significant bulk orders, you can buy a bunch for the devoted, then handsell them yourself. If you can swing 100,000 copies, that’s usually enough to get you on the list, and from then on you’re not just a prophet but a New York Times bestselling author, too! "
― Philip Athans , How to Start Your Own Religion: Form a Church, Gain Followers, Become Tax-Exempt, and Sway the Minds of Millions in Five Easy Steps