45
" Because flushed cheeks and high color are cues that men use to gauge a woman’s health, women rouge their cheeks artificially to trigger men’s attraction. Because smooth, clear skin is one of men’s evolved desires, women cover up blemishes, use moisture cream, apply astringents, and get facelifts. Because lustrous hair is one of men’s evolved desires, women highlight, bleach, tint, or dye their hair, and they give it extra body with conditioners, egg yolks, beer, or weaves. Because full red lips trigger men’s evolved desires, women apply lipstick skillfully and even get injections to enlarge their lips for the “bee-stung” look. And because firm, youthful breasts stimulate men’s desires, women obtain breast implants and wear push-up bras. "
― David M. Buss , The Evolution Of Desire: Strategies of Human Mating
49
" Women who seek a lasting mate, for example, have at their disposal a wide range of tactics, including displays of loyalty, signals of common interests, and acts of intelligence. Women purchase beauty products not because they have been brainwashed by the media, but because they have determined that using beauty products will increase their power to get what they want. Women are not unsuspecting dupes manipulated by the forces of Madison Avenue, but determine through their preferences which products they will consume—products that they perceive will enhance their value as a mate, friend, or group member. "
― David M. Buss , The Evolution Of Desire: Strategies of Human Mating
56
" features of physical appearance, such as full lips, clear skin, smooth skin, clear eyes, lustrous hair, and good muscle tone, and features of behavior, such as a bouncy, youthful gait, an animated facial expression, and a high energy level. These physical cues to youth and health, and hence to reproductive capacity, constitute key elements of male standards of female beauty. "
― David M. Buss , The Evolution Of Desire: Strategies of Human Mating
57
" Undependable people, in contrast, provide erratically and inflict heavy costs on their mates. In a study of newlywed couples, my lab found that emotionally unstable men were especially costly to women. They tended to be self-centered, to monopolize shared resources, and to be possessive, monopolizing much of the time of their wives. These men showed higher-than-average sexual jealousy, becoming enraged when their wives even talked with someone else, as well as dependency: they would insist that their mates provide for all of their needs. With a tendency to being abusive, both verbally and physically, they also displayed inconsiderateness, such as by failing to show up on time. Emotionally unstable men were also moodier than their more stable counterparts, sometimes crying after minor setbacks. Suggesting a further diversion of their time and resources was their tendency to have more affairs than average.34 All of these costs indicate that emotionally unstable mates will absorb their partner’s time and resources, divert their own time and resources elsewhere, and fail to channel resources consistently over time. Dependability and stability are personal qualities that signal increased likelihood that a woman’s resources will not be drained by the man. "
― David M. Buss , The Evolution Of Desire: Strategies of Human Mating
60
" Our ancestors had access to two types of observable evidence of a woman’s health and youth: features of physical appearance, such as full lips, clear skin, smooth skin, clear eyes, lustrous hair, and good muscle tone, and features of behavior, such as a bouncy, youthful gait, an animated facial expression, and a high energy level. These physical cues to youth and health, and hence to reproductive capacity, constitute key elements of male standards of female beauty. "
― David M. Buss , The Evolution Of Desire: Strategies of Human Mating