" Because flushed cheeks and high color are cues that men use to gauge a woman’s health, women rouge their cheeks artificially to trigger men’s attraction. Because smooth, clear skin is one of men’s evolved desires, women cover up blemishes, use moisture cream, apply astringents, and get facelifts. Because lustrous hair is one of men’s evolved desires, women highlight, bleach, tint, or dye their hair, and they give it extra body with conditioners, egg yolks, beer, or weaves. Because full red lips trigger men’s evolved desires, women apply lipstick skillfully and even get injections to enlarge their lips for the “bee-stung” look. And because firm, youthful breasts stimulate men’s desires, women obtain breast implants and wear push-up bras. "

― David M. Buss , The Evolution Of Desire: Strategies of Human Mating